Are you struggling to understand what your visitors really think about your product, website, or service? That’s where a user experience survey comes in—and to get the right answers, you need to ask the perfect user experience survey questions.
To create an effective user experience survey, you need to ask the right questions in the right way, at the right time. And after years of testing and refining, I’ve learned exactly what works and what doesn’t.
In this comprehensive guide, I’ll share everything I’ve learned about creating surveys that get real, actionable feedback. We’ll dig into what makes UX surveys so valuable for your business, and I’ll provide you with over 47 battle-tested survey questions divided into different categories for every scenario you might face.
Let’s jump right in!
What Is a UX Survey?
Let me break this down in the simplest way possible. A UX survey is basically a friendly conversation with your users – but in survey form! It’s your way of asking people about their experience while using your website, app, product, or service.
Steve Jobs once famously said, ‘Design is how it works,’ and he was absolutely right. In my experience, even the most beautifully designed product won’t succeed if it doesn’t work well for its users. That’s exactly why UX surveys are so valuable – they help you understand if your design is actually working for the people who matter most.
These surveys can be as simple as a quick pop-up question or as detailed as a full feedback form – it all depends on what you need to learn.
What Can a UX Survey Help You Understand?
From my experience, a well-designed UX survey can reveal incredible insights that you might never discover otherwise. Here’s what you can learn:
First, you’ll understand how easy (or difficult) people find your product to use. It’s one thing to create something that looks great, but as Jobs emphasized, it’s how it works that really matters.
You’ll also learn how satisfied people are with their experience. Are they finding what they need? Are they getting stuck somewhere? This kind of feedback is pure gold for making improvements that actually matter to your users.
One of the most valuable things about UX surveys is that they help you understand what your users really need – not what you think they need. There’s often a big difference! For example, you might be focusing on adding fancy new features when your users actually want the existing ones to work better.
Plus, these surveys can tell you a lot about who your users are and how they interact with your product. Are they using it on their phones? What brings them to your website? What are they trying to accomplish? This information helps you make better decisions about everything from design to functionality.
The best part? You can get all these insights while your product keeps running smoothly. But whether you’re running an eCommerce site, developing an app, or offering a service, understanding your users’ experience is crucial for success. And the only way to know if you’re succeeding is to ask them directly with the right user experience survey questions.
47+ Best User Experience Survey Questions to Ask Visitors
Now let’s get to the most exciting part – the actual questions that will get you those valuable insights!
Over my years of conducting UX research, I’ve collected and tested countless survey questions. I’ve carefully selected the most effective ones and organized them into specific categories to make it super easy for you to find exactly what you need:
- UX Survey Questions: User Persona
- UX Survey Questions: Usability
- UX Survey Questions: Interactive Design
- UX Survey Questions: Visual Design
- UX Survey Questions: Website Performance
- UX Survey Questions: User Satisfaction
- UX Survey Questions: Customer Support and Error Handling
- UX Survey Questions: User Feedback and Suggestions
1. UX Survey Questions: User Persona
These questions help you build detailed user personas, which are crucial for creating experiences that truly resonate with your audience. In my experience, good persona questions can reveal surprising insights about who’s actually using your product versus who you think is using it:
- How did you discover our [product/website/app]? [Multiple choice]
- Include options like Social media, Search engines, Word of mouth, Advertisements, Other (please specify)
- What’s your main goal in using our [product/website/app]? [Multiple choice]
- This helps you understand user intentions and prioritize features
- Which other similar [products/websites/apps] did you consider before choosing ours? [Open-ended]
- This reveals your true competitors in users’ minds
- What convinced you to choose us over alternatives? [Open-ended]
- Understanding your unique value proposition from the user’s perspective
- How would you describe our [product/website/app] to a friend? [Open-ended]
- Gets at the heart of how users perceive your offering
- What’s your role or profession? [Open-ended]
- Helps identify the professional demographics of your users
- How often do you plan to use our [product/website/app]? [Multiple choice]
- Understanding usage patterns and user commitment level
Check out our guide on Creating a B2B Buyer Persona to learn how to do this from scratch.
2. UX Survey Questions: Usability
We want to know if people can actually use our product effectively. And surprisingly enough, users often struggle with things that might seem obvious. These questions help uncover those pain points and identify where people might be getting stuck:
- How easy was it to find what you were looking for today? [Scale 1-5]
- Helps identify navigation issues
- Which task was the most challenging to complete? [Open-ended]
- Reveals specific usability pain points
- How well does our [product/website/app] match your expectations? [Scale 1-5]
- Helps measure the gap between user expectations and reality
- What feature or element do you find most useful? [Multiple choice with open-ended option]
- Identifies what users actually value
- What’s the most frustrating part about using our [product/website/app]? [Open-ended]
- Pinpoints key areas for improvement
- How long did it take you to feel comfortable using our [product/website/app]? [Multiple choice]
- Options: Immediately, A few minutes, Several hours, Still learning
- If you could change one thing to make our [product/website/app] easier to use, what would it be? [Open-ended]
- Generates specific improvement ideas
A good way to measure how difficult it is for users to perform tasks or use your product is by using a CES survey:
These types of surveys let you calculate your customer effort score, giving you clear insights into the difficulty of using your product.
You should also check out my list of 65+ Website Usability Survey Questions (For Great Feedback).
3. UX Survey Questions: Interactive Design
The way users interact with your product’s interface can make or break their experience. These questions focus on how people engage with different elements and navigate through your product:
- How would you rate the overall flow between different screens or pages? [Scale 1-5]
- Helps understand if navigation feels natural
- Which interactive elements (buttons, menus, forms) feel most confusing to use? [Open-ended]
- Identifies specific interaction pain points
- Does the menu structure make sense to you? [Yes/No with follow-up]
- If no: “What would make more sense to you?”
- When you click or tap on something, does it behave as you expect? [Scale 1-5]
- Measures intuitive design
Check out this full guide: How to Make a Powerful Product Feedback Survey.
4. UX Survey Questions: Visual Design
Let’s talk about the look and feel of your product!
Visual design isn’t just about making things pretty – it’s about creating an environment where users feel comfortable and confident. In my experience, good visual design can significantly impact how people perceive your product’s credibility and professionalism.
These questions help understand if your visual elements are helping or hurting the user experience:
- How would you rate the overall visual appeal of our [product/website/app]? [Scale 1-5]
- Measures general aesthetic satisfaction
- Does our color scheme make it easy to read and navigate? [Yes/No with follow-up]
- If no: “What colors are causing issues?”
- Which visual elements feel distracting or overwhelming? [Open-ended]
- Identifies visual noise problems
- Is the text easy to read throughout our [product/website/app]? [Scale 1-5]
- Evaluates typography and readability
- Do the visuals match what you’d expect from a [type of product]? [Scale 1-5]
- Checks if design meets industry expectations
- What’s the first thing that catches your eye on the page? [Open-ended]
- Helps understand visual hierarchy
- If you could change one thing about how our [product/website/app] looks, what would it be? [Open-ended]
- Generates specific design improvement ideas
5. UX Survey Questions: Website Performance
Nobody likes a slow or glitchy experience – especially not website visitors! These questions help identify technical issues that might be frustrating your users:
- How would you rate the loading speed of our [website/app]? [Scale 1-5]
- Identifies perceived performance issues
- Have you experienced any crashes or errors while using our [website/app]? [Yes/No with follow-up]
- If yes: “Please describe what happened”
- Does our [website/app] work well on your preferred device? [Scale 1-5 with device type selection]
- Reveals device-specific issues
- Have you noticed any features or functions not working as expected? [Open-ended]
- Helps identify specific technical problems
- How smooth are the transitions between different pages or sections? [Scale 1-5]
- This evaluates performance during navigation
- Did you experience any delays or loading issues during your visit? [Multiple choice]
- Options: No issues, Minor delays, Significant delays, Couldn’t complete tasks
If you want to test website performance, read How to Create a Website Feedback Survey (Plus Examples).
6. UX Survey Questions: User Satisfaction
For measuring satisfaction, sometimes simpler is better! These straightforward questions help gauge how happy users are with their overall experience:
- How satisfied are you with your overall experience? [Star rating 1-5]
- Classic satisfaction measurement
- How likely are you to recommend us to a friend or colleague? [NPS Scale 0-10]
- Standard Net Promoter Score question
- Did our [product/website/app] meet your expectations today? [Yes/No with follow-up]
- If no: “What fell short?”
- How does this experience compare to similar [products/websites/apps] you’ve used? [Single choice]
- Options: Much better, Somewhat better, About the same, Somewhat worse, Much worse
- What’s the main reason for your satisfaction/dissatisfaction? [Open-ended]
- Gets to the heart of user sentiment
- Would you use our [product/website/app] again? [Yes/No]
- Measures intention to return
- If you could describe your experience in one word, what would it be? [Open-ended]
- Captures emotional response
To learn more, check out 20 Customer Satisfaction Survey Examples & Templates to Use
7. UX Survey Questions: Customer Support and Error Handling
Nobody’s perfect, and sometimes things go wrong. What matters is how we handle those mistakes! These questions help understand if users feel supported when they run into problems:
- How clear and helpful were the error messages you encountered? [Scale 1-5]
- This evaluates if error messages actually make sense to users
- How easy was it to find help when you needed it? [Scale 1-5]
- Measures accessibility of support resources
- Which support channel did you find most helpful? [Multiple choice]
- Options: Live chat, Email, Help articles, Phone support, Community forum
- How would you rate your last interaction with our support team? [Star rating 1-5]
- Measures satisfaction with direct support
- What additional support resources would be most helpful to you? [Open-ended]
- Identifies gaps in support offerings
- How quickly was your issue resolved? [Single choice]
- Options: Immediately, Within an hour, Same day, Several days, Still unresolved
For more, see this extensive list of great questions: 28 Great Customer Service Survey Question Examples.
8. UX Survey Questions: User Feedback and Suggestions
This is where we give users their moment to shine! These questions open the floor for fresh ideas and honest opinions:
- What’s one thing you wish we would add to our [product/website/app]? [Open-ended]
- Encourages creative suggestions
- What’s the biggest improvement we could make right now? [Open-ended]
- Helps prioritize changes
- Is there anything missing that you expected to find? [Yes/No with follow-up]
- If yes: “What were you looking for?”
- Would you be interested in participating in future user research sessions? [Yes/No]
- Builds a pool of engaged users for deeper research
Best Practices for Running UX Surveys
Now that you know what questions to ask, let’s talk about how to ask them effectively. Here are my tried-and-tested best practices:
- Keep surveys short – People lose interest after 5 minutes. Focus on your most important questions and save the rest for another time.
- Pick the right moment – Timing is everything. Ask questions when they’re relevant to the user’s experience, not when they’re in the middle of an important task.
- Use simple language – Avoid technical jargon and write like you’re talking to a friend. If your users don’t understand the questions, they can’t give useful answers.
- Mix different question types – Combine rating scales, multiple choice, and open-ended questions to keep users engaged and get diverse feedback.
- Start with easy questions – Begin with simple questions to build momentum. Save the more thoughtful, open-ended questions for later in the survey.
- Test before launching – Always run your survey by a small test group first. What seems clear to you might be confusing to others.
- Make it mobile-friendly – Many users will take your survey on their phones. You’ll lose valuable feedback if it’s not easy to complete on mobile.
Now, you might be wondering how actually to implement these surveys on your WordPress site. Let me show you my favorite feedback tool that will help you put all these best practices into action…
Best WordPress UX Survey Tool: UserFeedback
UserFeedback is the absolute best survey plugin and solution for WordPress sites. It strikes the perfect balance between powerful features and ease of use, letting you create customizable surveys using ready-made templates with unlimited questions and various survey types.
Let me share why I’m so impressed with UserFeedback’s key features:
- Pre-built Templates – Jump right in with professionally designed survey templates that you can customize
- Multiple Question Formats – Choose from various options, including radio buttons, text fields, rating scales, and more
- No Restrictions – Create as many surveys as you need and collect unlimited responses
- Smart Logic – Build interactive surveys that adapt based on user responses
- Scheduled Launches – Plan your surveys ahead by setting specific launch dates
- Custom Branding – Match your website’s look with your logo and colors
- Advanced User Targeting – Show surveys to specific audience segments
- Flexible Display Options – Choose between pop-ups or embedded surveys
- Simple Integration – Works seamlessly with other tools through Uncanny Automator
Getting started is incredibly straightforward. Once you’ve installed the plugin with your preferred license, you can access all templates right from your WordPress dashboard.
Don’t want to commit right away? No problem! You can start with the free version and upgrade when you’re ready. Either way, you’ll be able to launch your first survey in minutes without touching any code.
Want to learn more about setting up your first survey? Check out our detailed guide on How to Create a Survey in WordPress.
Ready to transform how you collect user feedback? Get started with UserFeedback today!
And that’s it!
I hope you liked my article and found a bunch of user experience survey questions relevant for you to ask your customers.
If you liked it, be sure to also check out:
- 10 Online Survey Examples to Get You Started
- The Ultimate Guide to Website Feedback
- How to Perform Customer Feedback Analysis (Step-by-step)
- How to Ask For a Review (12 Best Ways + Examples)
And don’t forget to follow us on X and Facebook to learn more about gathering user feedback online.