Easily measure customer loyalty and overall satisfaction with your brand using our NPS Survey Report!

Follow this guide to learn more.

Analytics can show you traffic or sales data but with a Net Promoter Score® (NPS), you can take things further by gaining direct insights into your overall customer experience and sentiments.

Depending on how your site visitors rate, they’ll be categorized as:

• Promoters: These are your most enthusiastic customers, typically rating 9 or 10.
• Passives: Happy users, but not actively promoting your brand, typically rates 7 or 8.
• Detractors: Unhappy with strong negative sentiments, rating anywhere from 0 to 6.

Insights gained from your Promoters, Passives or Detractors are valuable into understanding the why.

For example, your analytics data can show you have a high bounce rate, but with UserFeedback, you’ll be able to understand why the high bounce rate is happening. By better identifying the reasons behind customer dissatisfaction, you’re in a position to win back detractors.

Or if you decide to implement any changes or launch a new feature, tracking your NPS over time helps confirm whether or not those changes resonate with your customers.

By working toward a high NPS:

• You’ll work toward business growth. Promoters will refer new customers and make repeat purchases.
• You’ll understand your customer loyalty and customer lifetime value.
• You’ll be able to detect potential problems and areas to improve before it escalates.
• You’ll be able to understand how you compare against competitors in your industry.

With UserFeedback, we make it easy to create a NPS Survey. Now that you’ve collected responses, you can view your NPS Survey Report to see your calculated score.

First go to UserFeedback » Results and then View Results for your NPS survey.

Within your NPS report, you’ll see a breakdown of your Promoters, Passives and Detractors right at the top of the page.

Beneath that will be your calculated NPS Score, Total Responses, and graph of how your NPS Score fluctuates over overtime

In case you’d like to review your score for different periods, you can edit the date range as needed.

To better understand the overall sentiment, you’ll find comments further down the page.

To be able to collect and view comments, the Enable Comment Box option needs to be enabled in the Settings tab of the NPS question, while editing the survey.

That’s it! You’ve learned how to view your UserFeedback NPS survey results.