How to Create a B2B Buyer Persona (+ Template and Examples)

by Josephine Remo on Jan 10, 2025 |

Creating a B2B buyer persona is key to connecting with your audience and making your marketing more effective. It helps you shape your marketing to fit your business customers’ needs and challenges.

However, creating a B2B buyer persona from scratch can feel complicated and overwhelming if you’re unsure where to begin. With so many details to think about, it’s easy to get stuck.

But don’t worry! In this guide, I’ll show you how to create a B2B buyer persona step-by-step. I’ll share lots of helpful tips on what to focus on and how to use this to boost your business. Plus, you’ll get examples and a template that you can use.

Let’s jump in!

Why Should You Create a B2B Buyer Persona?

Creating a B2B buyer persona is essential for any business that wants to build strong customer connections.

A persona is a representation of your ideal customer based on real data and insights. It helps you understand their needs and how to meet them, allowing you to craft marketing strategies that resonate more deeply with your target audience.

Here are some great reasons to create a B2B buyer persona:

Personalize Marketing Efforts: By understanding your ideal customer’s demographics, challenges, and needs, you can create personalized marketing campaigns that speak directly to them.
Inform Product Development: Knowing what your customers need allows you to develop products and services that cater to their specific problems, making your offerings more relevant and valuable.
Optimize Content Strategies: With a clear picture of your audience, you can tailor your content and messaging to effectively reach and engage potential buyers at every stage of their journey.
Enhance Lead Generation: Buyer personas help refine your lead generation processes by targeting the right people with the right message.
Improve Customer Retention: Knowing what your customers care about enables you to provide them with the right support and solutions, leading to higher satisfaction and retention rates.
Increase Revenue: By aligning your marketing, product development, and customer communication with your buyer personas, you enhance customer satisfaction and loyalty, ultimately boosting your sales and revenue.

Creating these personas might seem difficult at first, but it’s worth the effort. They form the backbone of a well-rounded marketing strategy, enabling you to make data-driven decisions that can significantly impact your success.

Let’s take a look at how you can use these buyer personas in your marketing strategy to drive even better results.

How to Use Buyer Personas in Marketing

Every business needs customers to succeed, which is why buyer personas are so important. Whether your business is big or small, creating personas helps you connect with your customers better and shape your strategies to fit their needs.

The Role of Buyer Personas

Buyer personas are your roadmap to creating targeted marketing campaigns. Here’s how to effectively use them:

Segment Your Audience: Not all your customers are the same. By segmenting your audience based on different personas, you can tailor your messaging for each group. This makes your marketing much more effective.
Develop Targeted Content: Understanding your personas allows you to create content that resonates with each segment. For example, you can send personalized emails that address the specific needs of each group rather than a one-size-fits-all message.
Enhance Customer Journey Mapping: Use personas to map out your customer’s journey and identify key touchpoints where your brand can make a significant impact.
Improve Product and Service Offerings: Insight from personas can guide your product development, ensuring that what you offer truly addresses your customer’s pain points and desires.

Creating Effective Buyer Personas

The process of creating buyer personas involves research and collaboration. Here’s a simple guide to get started:

Research: Gather data from various sources like surveys, interviews, and sales feedback. Look for patterns in customer behavior and preferences.
Identify Patterns: Analyze the data to find common traits among your customers.
Create Personas: Develop profiles that represent your main customer types. Be as detailed as possible with demographics, behaviors, and needs.
Integrate Personas into Marketing Strategies: Use these personas to guide content creation and customer interactions.

Using buyer personas in your marketing strategies helps you stay focused on delivering value to your customers.

Ready to start creating your buyer personas? Great, we’ll get to that next.

How to Create a B2B Buyer Persona (Step-by-Step)

How to Create a B2B Buyer Persona

Creating a B2B buyer persona might seem tricky at first, but by breaking it down into steps and doing some thorough research, it becomes much simpler.

Here’s how to do it:

Step 1: Research Your Customer
Step 2: Analyze Your Research Data
Step 3: Build Your B2B Buyer Persona
Step 4: Create Your Marketing Strategy

Step 1: Research Your Customer

The first and most important step in crafting a B2B buyer persona is gathering detailed information about your existing and potential customers. This research is the foundation of your persona, ensuring it’s based on facts rather than guesses. Here’s how you can start:

Talk to Your Existing Customers: Begin with those who already use your products or services. Conduct surveys or interviews to learn more about why they chose you and what they value most.
Dig into Demographics: Collect basic information like age, gender, location, and education to get a clear picture of your customers.
Understand Behaviors and Needs: Research how your customers interact with your business, such as purchasing patterns, brand loyalty, or communication preferences.
Explore Psychographics: Consider lifestyle, values, and interests. This will tell you what drives your customers’ decisions and how your products or services fit into their lives.
Identify Goals and Challenges: Learn what your customers want to achieve and the problems they face. Your product or service should solve these problems.
Consider Professional Information: Look at job titles, industries, company sizes, and the tools your customers use in their work, especially if your product is business-related.
Broaden Your Research: Once you understand your current customers, expand your research to potential customers, even those who may not yet know about your brand. Use focus groups, social media listening, and feedback from customers who didn’t stick around.

I even recommend researching your persona on social media. Since it’s B2B, LinkedIn is a good place to look. What’s being discussed? What questions, pain points, desires, or concerns do your customers have?

With this information, you’re well on your way to creating a comprehensive and effective B2B buyer persona that can guide your marketing strategies. Analyzing this data will help you shape personas that truly reflect your ideal customers.

Step 2: Analyze Your Research Data

After collecting lots of information about your customers, it’s time to make sense of it all. The goal is to turn this raw data into clear insights that you can understand and use.

Start by looking for patterns and similarities among your findings. Here’s how to analyze your research data effectively:

Identify Common Themes: Review your surveys, interviews, and other data to find recurring answers. Are there certain needs, preferences, or behaviors that keep coming up?
Group Similar Characteristics: Organize your data into groups of similar traits, like shared challenges or goals, demographic information, or behaviors. This helps you see what different types of customers might exist within your wider audience.
Use Insights from Your Team: If you have them, talk to your sales and support teams—they interact with customers regularly and can offer valuable insights.
Create a Persona Snapshot: Once you’ve identified key patterns, summarize them into a clear, concise persona description. This description should include your audience’s most important traits and needs.

Analyzing your research helps you understand your ideal customers and what they care about. This clarity ensures your marketing strategies are on point and customer-focused.

For a deeper look at analyzing customer feedback, check out How to Perform Customer Feedback Analysis (Step-by-Step).

Step 3: Build Your B2B Buyer Persona

Crafting a B2B buyer persona is about bringing your research to life. And you have all the ingredients from your data collection and analysis. The next step is to create a detailed and realistic profile of your ideal customer.

This profile helps you and your team better understand who you are targeting, making your marketing strategies more effective and personalized.

B2B Buyer Persona Template

When building your B2B buyer persona, make sure to include the following elements:

Name and Role: Create a fictional name and specify their job title. This gives your persona a personal touch, making it easier for your team to remember who they’re targeting.
Demographics: List details like age, education, and location to create a clear picture of your persona.
Company Information: Include industry, company size, and any relevant tools or technologies used. This helps you understand their work environment and how your solutions fit into it.
Goals and Motivations: Identify what your persona aims to achieve and what drives them. Understanding these elements helps to align your products or services with their objectives.
Challenges and Pain Points: Detail the main problems your persona faces that your business can solve. This allows you to tailor your messaging to address their specific needs.
Behavior and Preferences: Describe how your persona likes interacting with businesses, including preferred communication methods and content types.
Personality Traits: Highlight key characteristics influencing their buying decisions, such as being detail-oriented or fast-paced.

Once you have this information, you can use a B2B buyer persona template to organize your findings neatly. I recommend trying HubSpot’s free online persona generator. This tool allows you to input your data and visually represent your persona, making it easy to understand.

If you’re still unsure of what to input, I’ll share some examples later. If you prefer, you can jump to them now.

By clearly outlining what motivates your persona and keeps them awake at night, you can position your company as the solution to their problems. Segmentation is key here, as most businesses will have multiple personas to cater to different user groups or needs.

Take the time to create and refine these personas. They offer invaluable insights that guide marketing decisions and strengthen your connection with your audience, letting you grow your business.

Step 4: Create Your Marketing Strategy

Now that you’ve built your B2B buyer personas, it’s time to craft a marketing strategy that leverages all the insights you’ve gathered.

This is where you transform your understanding of your ideal customers into actionable steps that drive engagement and growth.

Tailor Your Messaging: Use the goals, challenges, and motivations of your personas to create messages that resonate. Craft content that speaks directly to their needs and shows how your products or services can help solve their issues.
Choose the Right Channels: Based on your personas’ behavior and preferences, select the most effective platforms to reach them. This might include social media, email, webinars, and so on.
Develop Content That Engages: Create content that aligns with your personas’ interests and stage in the buying journey. This could be educational articles, case studies, videos, or infographics.
Set Clear Goals and Metrics: Define what success looks like for your marketing strategy. Establish key performance indicators (KPIs) that align with your business objectives, such as lead generation, conversion rates, or customer engagement.
Communicate with Your Team: If you’re working with a team, ensure everyone is on the same page. Share your personas and marketing strategy with them so that every department can work towards the same goals.

Your marketing strategy should be a living document that evolves as you learn more about your audience. Be open to refining your approach based on feedback and results.

4 B2B Buyer Persona Examples

B2B Buyer Persona example

There is a chance that all this still sounds complex or a bit overwhelming, but really, it’s not! Below, I want to share some examples to demonstrate what creating a B2B buyer persona looks like in practice.

Here are four B2B buyer personas tailored to different industries and audience needs:

Persona 1: Tech Solutions Procurement Officer

Name and Role: Alex Mitchell, Procurement Officer
Demographics: 35 years old, studied at NYU, lives in San Francisco, CA
Company Information: Works at a tech company with 300 employees. The company uses online tools like Google Drive, Slack, Trello, and Zoom and flexible work methods.
Goals and Motivations: Alex wants to make buying processes smoother and keep the company using the latest tech while saving money. He’s all about efficiency and new tech solutions.
Challenges and Pain Points: Alex finds it tough to manage vendor partnerships and make sure new tools work well with what they already use. Getting good solutions without spending too much is a big hurdle.
Behavior and Preferences: Likes detailed reports and documents that show how much money they’ll save and how things will fit together. He values good customer service and fast, clear answers.
Personality Traits: Very analytical, focused on details, and takes initiative. Alex likes to make decisions based on solid information.

Persona 2: Healthcare Operations Manager

Name and Role: Sarah Thompson, Operations Manager
Demographics: 50 years old, studied Healthcare Management, lives in Boston, MA
Company Information: Works at a healthcare provider with over 500 employees, focusing on efficiency and patient care technology. They use Epic, Halo Health, Teladoc, NextGen Healthcare, and IBM Watson Health tools.
Goals and Motivations: Sarah wants to improve patient care by updating operational systems. She is driven by the desire to enhance healthcare results and make operations more efficient.
Challenges and Pain Points: Struggles with outdated systems that slow things down. Adding new technology is often expensive and takes a lot of time.
Behavior and Preferences: Likes webinars and workshops that give practical tips and chances to connect with others in her field. Values examples of successful technology use in healthcare.
Personality Traits: Works well with others, is social, focused on patient needs, and thinks strategically. Sarah loves solving problems and is eager to bring new ideas to her work.

Persona 3: Retail Marketing Director

Name and Role: John Lee, Marketing Director
Demographics: 40 years old, studied Marketing, lives in Chicago, IL
Company Information: Works at a large retail chain with over 1000 employees, using CRM and digital marketing tools like Hubspot.
Goals and Motivations: John’s main aim is to boost brand awareness and build customer loyalty through smart marketing. He loves coming up with creative ways to increase sales and customer engagement.
Challenges and Pain Points: Finds it tough to keep up with fast-changing consumer trends. There’s always pressure to show clear results each year.
Behavior and Preferences: Relies on marketing reports and trend analysis. Prefers using digital marketing platforms that offer strong analytics features.
Personality Traits: Thinks creatively, focuses on results, is a bit of a workaholic, and has a visionary outlook. John is driven by strategies based on data and enjoys innovative marketing approaches.

Persona 4: Manufacturing Plant Manager

Name and Role: Emily Garcia, Plant Manager
Demographics: 45 years old, studied Industrial Engineering, lives in Detroit, MI
Company Information: Works in automotive manufacturing with 200 employees, focusing on lean production methods. Uses tools like Oracle, Siemens Opcenter, IQS, and SAP Supply Chain Management.
Goals and Motivations: Emily wants to boost the plant’s efficiency and cut down on waste while keeping high product quality. She thrives on achieving operational excellence and is always looking for ways to improve.
Challenges and Pain Points: Finds it challenging to introduce new manufacturing tech and keep equipment running smoothly. Training staff and ensuring safety are also major concerns.
Behavior and Preferences: Enjoys hands-on demos and training that prove practical use. Relies on dependable tech support and maintenance services.
Personality Traits: Practical, focuses on details, and driven by efficiency. Emily is dedicated to learning continuously and enhancing productivity.

Can you see how each case is unique and requires a completely tailored approach and marketing strategy? That’s why creating these personas is so important.

The research phase is the most crucial step in creating your B2B buyer persona. As we’ve discussed, surveys are one of the most effective and simple ways to do so.

Next, I’ll share the best tool for researching your customers.

The Best Tool for Doing Buyer Persona Research: UserFeedback

If you’re on WordPress, you’re in luck because you have access to an incredibly powerful tool: UserFeedback.

UserFeedback is the leading survey plugin for WordPress, designed to help you uncover what your customers truly feel and think. It offers a seamless way to collect valuable insights directly from your website visitors.

Here’s why UserFeedback stands out as a top choice:

Unlimited Surveys and Responses: You can create as many surveys as you need without any restrictions, allowing you to explore every aspect of your customer experience.
Ready-Made Surveys: If you’re not sure where to start, UserFeedback offers pre-designed templates to help you start your feedback collection easily.
Customizable Design: Make sure your surveys reflect your brand identity by customizing colors and fonts and adding your logo.
Conditional Logic: Enhance your surveys with dynamic questions that adapt based on user responses.
Versatile Question Types: Choose from a variety of question formats, such as open-ended, multiple-choice, star ratings, and even options to collect email addresses.
Control Over Visibility: With advanced targeting features, you can decide exactly when and to whom your surveys appear, ensuring that you’re always reaching the right audience at the right time.
Integration and Reporting: UserFeedback integrates with Google Analytics through MonsterInsights, providing easy-to-read reports so you can analyze and store all feedback securely.

UserFeedback is the exact tool you need to truly get inside the minds of your customers. It transforms the often tedious process of gathering feedback into a smooth and easy experience.

Get started with UserFeedback today!

That marks the end of my tutorial on creating a B2B buyer persona. I really hope you liked it and found it helpful. Maybe you’d also like to read How to Reduce Bounce Rate.

And remember to follow us on X and Facebook to learn more about marketing and collecting customer feedback online.

Add A Comment Cancel reply

Terms of Service

These Terms of Service (the "Agreement") set forth the terms and conditions that apply to your access and use of the internet website owned and operated by MonsterInsights, LLC ("UserFeedback") and located at userfeedback.com and *.userfeedback.com (the "Site") including all subsidiary webpages and access to any optimized version of the Site via a wireless device, and access and use of the services available thereon, including, without limitation, the services that enable you to create, test and host promotion-specific custom landing pages for online marketing purposes (the "Services"). This Agreement is legally binding between you, the person using this Site, and UserFeedback. Terms such as “we,” “our” and “us” refer to UserFeedback.

YOU ACCEPT AND AGREE TO THIS AGREEMENT AND CONSENT TO USERFEEDBACK’S PRIVACY POLICY LOCATED AT https://www.userfeedback.com/privacy-policy/ (THE "PRIVACY POLICY"), BY DOING ANY ONE OF THE FOLLOWING ITEMS: (1) VISITING THIS SITE; (2) MAKING A PURCHASE OR SUBMITTING CONTENT THROUGH THE SITE; (3) COMPLETING THE ONLINE APPLICATION PROCESS BY CLICKING A BOX INDICATING YOUR ACCEPTANCE; OR (4) BY EXECUTING A SUBSCRIPTION THAT REFERENCES THIS AGREEMENT; (5) BY USING USERFEEDBACK OAUTH SIGNUP FLOW INSIDE THE WORDPRESS PLUGIN. If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these terms and conditions, in which case the terms "you" or "your" shall refer to such entity. If you do not have such authority, or if you do not agree with these terms and conditions, you must not accept this Agreement and may not use the services.

On our Site, we may provide short summaries of the terms and conditions in this Agreement. Any such summaries are provided only for your convenience, are not legally binding and do not modify this Agreement in any way.

UserFeedback may update or modify this Agreement or the Privacy Policy at any time and such updated versions will be posted on the Site. You are responsible for periodically checking the Agreement and Privacy Policy. Your continued use of the Site and/or the Services after this Agreement and/or Privacy Policy are updated shall be deemed acceptance of any such updated Agreement and/or Privacy Policy.

Ability to Enter into this Agreement
Your Profile Information and Account
Fees
Intellectual Property Rights
Confidential Information
Plugin License
Disclaimer of Warranties
Web Content Accessibility Guidelines Compliance Disclaimer (“WCAG Disclaimer”)
Support
License Holders
Inactive License
Limitation of Liability / Exclusion of Consequential and Related Damages
Indemnity
Automatic Renewal
Cancellation and Termination
Refund Policy
Discount Policy
Agreement to Governing Law and Jurisdiction
Severability
Legal Remedies
Surviving Provisions
Manner of Giving Notice
Miscellaneous

Ability to Enter into this Agreement

This Site and the Services are not designed for or directed at children 13 years of age or younger. In addition, in order to enter into this Agreement, you must be 18 years old or have otherwise reached the legal age of majority in your jurisdiction of residence or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations and warranties set forth in this Agreement, and to abide by and comply with this Agreement. It is your responsibility to ensure that you are legally eligible to enter into this Agreement under any laws applicable to you in your jurisdiction of residence or otherwise. If you accept this Agreement, you represent that you have the capacity to be bound by it.

You may not use the Services and may not accept this Agreement if (a) you are not of legal age to form a binding contract with UserFeedback, or (b) you are a person barred from receiving the Services under the laws of the United States or other countries including the country in which you are a resident or from which you use the Services.

Before you continue, you should print or save a local copy of this Agreement for your records.

Your Profile Information and Account

In order to access certain Services, you may be required to provide information about yourself (such as API, identification or contact details) as part of the registration process for the Service or as part of your continued use of the Services. You may also have to create passwords or other forms of authentication. You agree to provide true, accurate, current and complete information about yourself, and you may not misrepresent your profile information. You agree and understand that you are responsible for maintaining the confidentiality of any such information or passwords. Accordingly, you agree that you will be solely responsible to UserFeedback for all activities that occur under your account. If you become aware of any unauthorized use of your password or of your account, you agree to notify UserFeedback immediately.

Your right to access and use the Services is personal to you and is not transferable by you to any other person or entity. You agree not to disclose your password to any third party. You are solely responsible for all activities that occur under your Account or under your Profile Information. If you become aware of any unauthorized use of your Account or Profile Information, you are responsible for notifying UserFeedback immediately.

By providing us with your e-mail address, you agree to receive all required notices electronically to that e-mail address. It is your responsibility to update or change that e-mail address, as appropriate.

By providing us with your phone number, you agree to allow UserFeedback to contact you via that telephone number regarding all billing notices and/or inquiries (including, but not limited to: payment issues, billing discrepancies, declined/failed payments and/or expired payment methods). It is your responsibility to update or change that phone number, as appropriate.

Fees
You shall pay all fees specified in any subscription to Services or use of the Site (“Subscription”). We will charge you a periodic fee based on the Subscription you choose. Such fees shall be billed in advance for each period and are non-refundable except as specifically mentioned in these Terms of Service. Except for refunds provided for cancellation of Subscriptions within the first fourteen (14) days (as described in the section below entitled Cancellation and Termination and in the UserFeedback Refund Policy), there will be no refunds or credits for partial months of service or for periods in which your Subscription remains active but you do not use the Services

We reserve the right to modify our billing rates at any time upon thirty (30) days written notice by posting such fee changes to the Services or on the Site.

At our discretion, we may offer free or discounted pricing for use of the Services (a “Trial Program”). Once the terms of any Trial Program have expired, you agree that our normal billing rates shall apply. You agree to comply with any additional terms, restrictions or limitations (including limitations on the total amount of usage) we impose in connection with any Trial Program. You may not sign-up for multiple Accounts in order to receive additional benefits under any Trial Programs.

You agree to pay all charges incurred by users of your credit card, debit card, or other payment method used in connection with your Subscription at the prices in effect when such charges are incurred. You will pay any applicable taxes, if any, relating to any such purchases, transactions or other monetary transaction interactions.

All prices listed, fees, charges and refunds are issued in USD. We make no guarantees as to the exchange rate between any currencies, or that the exchange rate will remain unchanged during any period of time. The cost of Services may increase or decrease over a given period of time depending on the currency you choose to pay with and the specific exchange rate at that time. Refunds are likewise issued in USD and are subject to exchange rate volatility. There will be no additional refunds or credits issued in consideration of current or eventual exchange rates. You are responsible for any currency exchange taxes, fees, or other costs that may incur by making a purchase of our Services.

Intellectual Property Rights

All right, title, interest and ownership and intellectual property rights in and to the Site, UserFeedback trademarks and the templates provided via the Site, including but not limited to its "look and feel" (e.g., text, graphics, images, logos, buttons, icons and the placement and layout thereof), images, video, audio, data, content, software (including html-based computer programs) and other media, material or information, other than your Content, are and will remain the property of UserFeedback or its software or content suppliers. Any templates or derivatives of templates provided that you may build using the Site belong to UserFeedback. The Site is protected under Canada, United States and international copyright, trademark and other laws and treaties.

Subject to the terms and conditions of this Agreement, UserFeedback grants to you, during the term of this Agreement, a non-transferable, non-sublicensable, non-exclusive, revocable, limited-purpose right to access and use the Services that are subject to a valid Subscription.

You acknowledge that any ideas, suggestions, concepts, processes or techniques which you provide to UserFeedback related to the Services, the Site or UserFeedback or its business ("Feedback") shall become UserFeedback's property without any compensation or other consideration payable to you by UserFeedback, and you do so of your own free will and volition. UserFeedback may or may not, in its sole discretion, use or incorporate the Feedback in whatever form or derivative UserFeedback may decide into the Site, its software, services, documentation, business or other products, or any future versions or derivatives of the foregoing. You hereby assign all rights on a worldwide basis in perpetuity to UserFeedback in any Feedback and, as applicable, waive any moral rights.

UserFeedback owns any test results, data information and other output generated by your use of the Site and/or the Services during the term of this Agreement.

The following are registered trademarks, trademarks or service marks of MonsterInsights, LLC or its Affiliates: UserFeedback™. All custom graphics, icons, logos and service names are registered trademarks, trademarks or service marks of MonsterInsights, LLC or its Affiliates. All other trademarks or service marks are property of their respective owners. Nothing in these Terms of Use grants you any right to use any trademark, service mark, logo, and/or the name of MonsterInsights, LLC or its Affiliates.

Confidential Information

You agree to safeguard, keep secret and not to disclose to any third party, any Confidential Information acquired, learned or provided from UserFeedback during the term of this Agreement or following the expiration or termination of this Agreement. "Confidential Information" means any information marked confidential or that ought reasonably to be considered confidential under the circumstances and includes, without limitation, any business plans, customer lists, operation procedures, trade secrets, design formulas and programming code, know-how and processes, computer programs and inventions, discoveries, and improvements of any kinds.

Plugin License

UserFeedback WordPress plugin is licensed under the GNU general public license (http://www.gnu.org/licenses/gpl.html) version 2.0 or later.

Disclaimer of Warranties

YOUR USE OF THE SITE AND ALL CONTENT FORMING PART OF OR RELATED TO THE SITE, INCLUDING ANY CONTENT YOU UPLOAD OR SUBMIT AND ANY THIRD PARTY SOFTWARE AND CONTENT, ARE AT YOUR SOLE RESPONSIBILITY AND RISK. THE SITE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. USERFEEDBACK EXPRESSLY DISCLAIMS ALL REPRESENTATIONS, WARRANTIES, OR CONDITIONS OF ANY KIND WITH RESPECT TO THE SITE, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, COMPLETENESS, PERFORMANCE, SYSTEM INTEGRATION, QUIET ENJOYMENT, TITLE, AND NON-INFRINGEMENT.

USERFEEDBACK DISCLAIMS ANY WARRANTY THAT THE SITE OR ANY CONTENT, INCLUDING WITHOUT LIMITATION ANY THIRD PARTY SOFTWARE AND CONTENT, WILL MEET YOUR REQUIREMENTS OR BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITE OR THE SERVERS THAT MAKES THE SITE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU AGREE THAT, FROM TIME TO TIME, USERFEEDBACK MAY REMOVE THE SITE FOR INDEFINITE PERIODS OF TIME WITHOUT NOTICE TO YOU. YOUR ACCESS AND USE OF THE SITE MAY BE INTERRUPTED FROM TIME TO TIME FOR ANY OF SEVERAL REASONS, INCLUDING, WITHOUT LIMITATION, THE MALFUNCTION OF EQUIPMENT, PERIODIC UPDATING, MAINTENANCE OR REPAIR OF THE SITE OR OTHER ACTIONS THAT USERFEEDBACK, IN ITS SOLE DISCRETION, MAY ELECT TO TAKE. USERFEEDBACK MAKES NO GUARANTEE REGARDING: (A) THE SECURITY OF ANY INFORMATION PROVIDED BY YOU INCLUDING BUT NOT LIMITED TO YOUR API; OR (B) THE COMPATIBILITY OF YOUR SOFTWARE, HARDWARE OR CONTENT WITH THE SITE.

USERFEEDBACK IS NOT RESPONSIBLE FOR THE ACTS OR OMISSIONS OF, OR FOR THE FAILINGS OF, ANY THIRD-PARTY PROVIDER OF ANY CONTENT, SERVICE, NETWORK, SOFTWARE OR HARDWARE, INCLUDING BUT NOT LIMITED TO, INTERNET SERVICE PROVIDERS, HOSTING SERVICES UTILIZED BY USERFEEDBACK, TELECOMMUNICATIONS PROVIDERS, CONTENT PROVIDED BY OTHER USERS, OR ANY SOFTWARE OR HARDWARE NOT PROVIDED BY USERFEEDBACK.

YOU ARE SOLELY RESPONSIBLE FOR ENSURING THAT YOUR CONTENT IS COMPATIBLE WITH THE SITE. USERFEEDBACK DISCLAIMS ANY LIABILITY OR RESPONSIBILITY FOR ANY UNAUTHORIZED USE OF YOUR CONTENT BY THIRD PARTIES OR OTHER USERS OF THE SITE AND IS NOT RESPONSIBLE FOR PROTECTING YOUR CONTENT.

ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SITE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR OTHER DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.

NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM USERFEEDBACK OR THROUGH OR FROM THE SITE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THIS AGREEMENT.

THE SITE IS OFFERED AND CONTROLLED BY USERFEEDBACK FROM ITS FACILITIES IN THE UNITED STATES. USERFEEDBACK MAKES NO REPRESENTATIONS THAT THE SITE IS APPROPRIATE OR AVAILABLE FOR USE IN OTHER LOCATIONS. THOSE WHO ACCESS OR USE THE SITE FROM OTHER JURISDICTIONS DO SO AT THEIR OWN VOLITION AND ARE RESPONSIBLE FOR COMPLIANCE WITH LOCAL LAW.

Web Content Accessibility Guidelines Compliance Disclaimer ("WCAG Disclaimer")
YOU ACKNOWLEDGE AND AGREE THAT USERFEEDBACK DO NOT WARRANTY, ASSURE AND/OR GUARANTEE THAT ITS SOFTWARE IS OR SHALL EVER BE COMPLIANT WITH THE WEB CONTENT ACCESSIBILITY GUIDELINES PURSUANT TO WCAG 2.0, WCAG 2.1, AND/OR ANY SUCCESSOR LAWS OR GUIDELINES (COLLECTIVELY, “WCAG COMPLIANCE”).

YOU FURTHER ACKNOWLEDGE AND AGREE THAT USERFEEDBACK DOES NOT WARRANTY, ASSURE AND/OR GUARANTEE THAT ITS SOFTWARE, CODING, AND/OR PHP PROGRAMMING LANGUAGE CAN BE MODIFIED TO MEET WCAG COMPLIANCE.

BY USING AND/OR DOWNLOADING USERFEEDBACK YOU EXPRESSLY ACCEPT USERFEEDBACK AS-IS AND AGREE TO BE FULLY RESPONSIBLE AND SOLELY LIABLE TO ENSURE THAT YOUR WEBSITE AND/OR YOUR INTENDED USE OF USERFEEDBACK MEETS WCAG COMPLIANCE AND ANY OTHER ACCESSIBILITY REGULATIONS, AS REQUIRED BY LAW, WHICH MAY CHANGE FROM TIME-TO-TIME. YOU FURTHER AGREE TO TEST USERFEEDBACK AND ALL OF ITS FUNCTIONALITY AND FEATURES ON YOUR WEBSITE LOCALLY PRIOR TO ALLOWING USERFEEDBACK TO BECOME LIVE TO THE PUBLIC IN ORDER TO ENSURE THAT YOU ARE ABLE TO MEET WCAG COMPLIANCE. FURTHER, IT IS YOUR RESPONSIBILITY TO REMAIN INFORMED ON ALL ISSUES AND REQUIREMENTS RELATING TO WCAG COMPLIANCE.

BY CHOOSING TO DOWNLOAD, INSTALL AND/OR OTHERWISE USE USERFEEDBACK ON YOUR WEBSITE, A THIRD-PARTY WEBSITE, AND/OR ANY OTHER ONLINE PLATFORM YOU HEREBY CLAIM THAT ANY SUCH WEBSITE(S) AND/OR ONLINE PLATFORM(S), INCLUDING ALL PAGES AND FEATURES HAVE BEEN TESTED BY YOU AND MEET WCAG COMPLIANCE. IN NO EVENT SHALL USERFEEDBACK (INCLUDING ANY OF ITS AUTHORIZED REPRESENTATIVES, PRINCIPALS, AGENTS, OFFICERS, DIRECTORS, SHAREHOLDERS, MEMBERS, PARTNERS, EMPLOYEES, ASSOCIATES, SUCCESSORS, ASSIGNS, SUBSIDIARIES, LICENSEES AND/OR OWNERS) BE LIABLE TO YOU OR TO ANY THIRD-PARTY CLAIMING THROUGH YOU OR ON YOUR BEHALF FOR ANY FAILURE TO MEET WCAG COMPLIANCE. YOU AGREE TO TAKE ALL RESPONSIBILITY RELATED TO MEETING WCAG COMPLIANCE.

IN THE EVENT THERE ARE ANY CONTRADICTIONS BETWEEN THE TERMS CONTAINED IN THIS WCAG DISCLAIMER AND ANY OTHER TERMS OF SERVICE ON THIS SITE, THEN THE TERMS HEREIN SHALL CONTROL AS TO AN INCONSISTENCIES.

Support

Support for plugins sold and distributed by MonsterInsights, LLC is only available for those who have an active, paid support license.

Support, updates and plugin downloads are granted for one year after the original purchase based on the license that you have purchased. After one year is completed, the purchaser must renew their license in order to continue receiving support, updates, and access to download plugin files for the items purchased.

Support for UserFeedback is provided as long as UserFeedback is actively in development. Should any one of the following occur, MonsterInsights, LLC will no longer be responsible for providing support for UserFeedback:

UserFeedback is no longer actively developed as a viable product under MonsterInsights, LLC.
UserFeedback or the parent company is purchased or bought out by another company.
WordPress is no longer actively developed.

While we attempt to provide the best support possible for our plugins, we do not guarantee that any particular support query can or will be answered to the extent that the inquirer is completely satisfied.

License Holders

Only a license holder is permitted to request support or access support resources. If any attempt is made by another party other than the license holder to access support in a manner not specified, we reserve the right to suspend indefinitely the license key without notice or consent.

Re-posting content from any portion of this site, including support forum and documentation materials, is strictly prohibited. If any attempt is made to re-post content in a manner specified above, we reserve the right to suspend indefinitely the license key without notice or consent.

Sharing or Reselling your license key is not allowed. If we discover a violation of this rule, we reserve the right to immediately suspend the account without notice, indefinitely.

Inactive License
If your license becomes inactive and is otherwise no longer valid, (a) UserFeedback will no longer be obligated to provide you the Services, (b) your account will no longer be accessible by you to download plugin files, install or use addon files, or use licensed features (c) you will immediately stop using Services, and (c) all licenses and other rights granted to you under the Agreement will immediately cease. UserFeedback will not be liable to you or any third party for termination of this Agreement or any termination or suspension of your use of the Services.

YOU ACKNOWLEDGE THAT YOUR CONTENT MAY BE DELETED FROM YOUR ACCOUNT UPON YOUR LICENSE BECOMING INACTIVE. THIS CONTENT CANNOT BE RECOVERED ONCE DELETED. IF YOUR LICENSE IS NOT ACTIVE, USERFEEDBACK WILL NOT STORE CONTENT ON YOUR BEHALF.

Limitation of Liability / Exclusion of Consequential and Related Damages

NEITHER PARTY'S LIABILITY WITH RESPECT TO ANY SINGLE INCIDENT ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL EXCEED THE AMOUNT PAID BY YOU HEREUNDER IN THE 12 MONTHS PRECEDING THE INCIDENT, PROVIDED THAT IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT PAID BY YOU HEREUNDER. THE ABOVE LIMITATIONS WILL APPLY WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY. HOWEVER, THE ABOVE LIMITATIONS WILL NOT LIMIT YOUR PAYMENT OBLIGATIONS UNDER THE “FEES” SECTION OF THE AGREEMENT.

IN NO EVENT WILL EITHER PARTY HAVE ANY LIABILITY TO THE OTHER PARTY FOR ANY LOST PROFITS, REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, COVER OR PUNITIVE DAMAGES, WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING DISCLAIMER WILL NOT APPLY TO THE EXTENT PROHIBITED BY LAW.

THE FOREGOING LIMITATIONS SHALL ALSO APPLY WITH RESPECT TO ANY DAMAGES INCURRED BY REASON OF ANY CONTENT OR SERVICES PROVIDED ON ANY THIRD PARTY SITES OR OTHERWISE PROVIDED BY ANY THIRD PARTIES OTHER THAN UserFeedback AND RECEIVED BY YOU THROUGH OR ADVERTISED ON THE SITE OR RECEIVED BY YOU ON ANY THIRD PARTY SITES. YOU ALSO AGREE THAT UserFeedback WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS THE RESULT OF ANY INTERACTIONS OR DEALINGS WITH ADVERTISERS OR AS THE RESULT OF THE PRESENCE OF SUCH ADVERTISERS ON THE SITE.

UserFeedback reserves the right to modify, suspend or discontinue the Site and/or Services, or any portion thereof, with or without notice at any time and for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. UserFeedback shall have no liability whatsoever for any damages, liabilities, losses or any other consequences that you may incur as a result of any such modification, suspension or discontinuance.

Indemnity

You agree to indemnify, defend, and hold harmless UserFeedback, and its subsidiaries, affiliates, co-branders, all third-party advertisers, technology providers, service providers or other partners, and each of their respective officers, directors, agents, shareholders, employees and representatives, from and against any third party claim, demand, loss, damage, cost, or liability (including, reasonable attorneys' fees) arising out of or relating to this Agreement or the Site, including but not limited to in relation to: (a) your use, non-use or misuse of, or connection to the Site, the Services and any Content, including without limitation your Content and any third party Content, forming part of the Site; (b) your breach or alleged breach of this Agreement; and (c) your violation of any rights, including intellectual property rights, of a third party. UserFeedback reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify UserFeedback and you agree to cooperate with UserFeedback's defense of these claims. You agree not to settle any matter without the prior written consent of UserFeedback. UserFeedback will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

Cancellation and Termination

If you wish to cancel your Subscription, you can do so by logging into your account and proceeding with this option through the billing section menu. If you are unable to find this option within the billing section or if you have questions or need assistance, please contact Support and they can assist you with the cancellation process. You will remain liable for all charges accrued on your account up to the time that you downgrade or cancel your Subscription, including full monthly fees for the month in which you cancelled, provided however that if you cancel your Subscription within the first fourteen (14) days of opening your UserFeedback Account, you will receive a refund of your Subscription fee.

Upon cancellation of your Subscription, UserFeedback is under no obligation to maintain or store your account information or Content. UserFeedback may, at its option, either delete your information and Content immediately or retain it (in full or in part) in accordance with UserFeedback’s processes and practices.

UserFeedback reserves the right at any time, and without cost, charge or liability, to terminate this Agreement at its sole discretion for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. In addition, UserFeedback may, in its sole discretion, at any time, temporarily or permanently suspend access to your account, Subscription or Services for any violation or suspected violation of this Agreement. UserFeedback also reserves the right to deny access to anyone, including, but not limited to those users who use proxy servers and/or IP addresses residing in certain geographical areas outside of Canada and the United States. UserFeedback reserves the right to terminate any portion of the Site at any time, for any reason, with or without notice.

Automatic Renewal

Unless you notify MonsterInsights, LLC before the end of the applicable subscription period that you want to cancel your renewal, your subscription will automatically renew and you authorize us to collect the then-applicable annual or monthly subscription for such Renewal using any credit card or other payment medium we have on record for you. A subscription can be cancelled at any time in the My Account and Billing section of your dashboard.

Refund Policy

The UserFeedback no-risk money back guarantee offers that, if at any time within the first 14 days of opening your paid Account you decide that UserFeedback is not for you, then just let our awesome support team know (we make it easy!).

We will stop your Subscription and issue you a refund. Your request for a cancellation must be received within 24 business hours of the 14 days of the date and time of opening your paid Account. While some refunds may be instant, refund credit can take up to 5 - 10 business days to show up in your credit card statement.

If adequate notice is not received and your credit card is subsequently charged, you will not receive a refund.

Free trial accounts and renewals are not eligible for refunds.

Discount Policy

On occasion, UserFeedback may offer purchase incentives in the form of subscription discount codes. Discount codes are applied on an introductory basis, meaning that are only applied for the first term of the subscription selected. Discount codes do not perpetuate with the life of the subscription. After your initial term has passed, subscriptions will be charged the regular price.

Agreement to Governing Law and Jurisdiction

If there is any dispute between you and UserFeedback about or involving this Agreement, the Site or the Services, you hereby agree that the dispute shall be governed by and construed in accordance with the laws of the state of Florida, without regard to its conflict of law provisions. You hereby agree to submit to the exclusive jurisdiction of the courts in West Palm Beach, Palm Beach County, Florida, with respect to any claim, proceeding or action relating to or otherwise arising out of this Agreement, the Site or the Services, howsoever arising, provided always that UserFeedback may seek and obtain injunctive relief in any jurisdiction.

Severability

If any portion of this Agreement is deemed unlawful, void or unenforceable by any arbitrator or court of competent jurisdiction, this Agreement as a whole shall not be deemed unlawful, void or unenforceable, but only that portion of this Agreement that is unlawful, void or unenforceable shall be stricken from this Agreement.

Legal Remedies

You agree that this Agreement is specifically enforceable by injunctive relief and other equitable remedies without proof of monetary damages.

You agree that if UserFeedback does not exercise or enforce any legal right or remedy which is contained in the Agreement (or which UserFeedback has the benefit of under any applicable law), this will not be taken to be a formal waiver of UserFeedback’s rights and that those rights or remedies will still be available to UserFeedback.

Surviving Provisions

The sections of “Submission of Content”, “Intellectual Property Rights”, “Confidential Information”, “Disclaimer of Warranties”, “Third Party Sites and Content”, “Limitation of Liability/Exclusion of Consequential and Related Damages”, “Indemnity” and “Agreement to Governing Law and Jurisdiction”, “Severability”, “Legal Remedies”, and any other provisions that by their nature are intended to survive will survive any actual or purported termination of your account or termination or expiration of this Agreement and shall continue in full force and effect.

Manner of Giving Notice

Except as otherwise specified in this Agreement, all notices, permissions and approvals hereunder shall be in writing and shall be deemed to have been given upon: (i) personal delivery, (ii) the second business day after mailing, (iii) the second business day after sending by confirmed facsimile, or (iv) the first business day after sending by email. Billing-related notices to you shall be addressed to the relevant billing contact designated by you. All other notices to you shall be addressed to the relevant contact designated by you.

Miscellaneous
NPS is a registered trademark, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

For any questions, feel free to reach out at 561-408-1057

Privacy Policy

Your privacy is very important to us. At UserFeedback we have a few fundamental principles that we follow:

We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
We don’t store personal information on our servers unless required for the on-going operation of our site.

Monster Insights LLC (“UserFeedback”) operates several websites including UserFeedback.com. It is UserFeedback’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, UserFeedback collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. UserFeedback’s purpose in collecting non-personally identifying information is to better understand how UserFeedback’s visitors use its website. From time to time, UserFeedback may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

UserFeedback also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. UserFeedback only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to UserFeedback’s websites choose to interact with UserFeedback in ways that require UserFeedback to gather personally-identifying information. The amount and type of information that UserFeedback gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive UserFeedback updates via email, we collect their emails. In each case, UserFeedback collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with UserFeedback. UserFeedback does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

UserFeedback may collect statistics about the behavior of visitors to its websites. For instance, UserFeedback may monitor the most popular pages on the UserFeedback.com site or use spam screened by the Akismet service and/or Google reCAPTCHA to help identify spam. UserFeedback may display this information publicly or provide it to others. However, UserFeedback does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

UserFeedback discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on UserFeedback’s behalf or to provide services available at UserFeedback’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using UserFeedback’s websites, you consent to the transfer of such information to them. UserFeedback will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, UserFeedback discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when UserFeedback believes in good faith that disclosure is reasonably necessary to protect the property or rights of UserFeedback, third parties or the public at large. If you are a registered user of an UserFeedback website and have supplied your email address, UserFeedback may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with UserFeedback and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. UserFeedback takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. UserFeedback uses cookies to help UserFeedback identify and track visitors, their usage of UserFeedback website, and their website access preferences. UserFeedback visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using UserFeedback’s websites, with the drawback that certain features of UserFeedback’s websites may not function properly without the aid of cookies.

Business Transfers

If UserFeedback, or substantially all of its assets were acquired, or in the unlikely event that UserFeedback goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of UserFeedback may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by UserFeedback and does not cover the use of cookies by any advertisers.

Comments

Comments and other content submitted to Akismet anti-spam service and/or Google reCAPTCHA are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, UserFeedback may change its Privacy Policy from time to time, and in UserFeedback’s sole discretion. UserFeedback encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.