How to Create a Buyer Persona in 5 Easy Steps

How to Create a Buyer Persona in 5 Easy Steps

Last updated on Feb 19, 2025 by Josephine Remo | Reader Disclosure Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Are you wondering how to create a buyer persona so you can target your marketing efforts and increase your marketing ROI? You’re in the right place!

Buyer personas are a powerful marketing tool that helps you understand exactly who your ideal customers are and what makes them tick. Think of them as detailed profiles of your perfect customers – their goals, challenges, and what drives them to buy.

I know creating buyer personas might seem overwhelming at first. But here’s the thing—it’s much simpler than most people think. In my years of marketing experience, I’ve created dozens of buyer personas, and I’ve mastered the process.

In this article, I’ll walk you through how to create a buyer persona in 5 straightforward steps. Whether you’re a small business owner or a marketing professional, by the end of this guide, you’ll have all the tools you need to create accurate buyer personas that actually work.

Let’s get started!

What Is a Buyer Persona?

Let me break down what a buyer persona is in simple terms. Think of it as creating a character profile for your ideal customer – kind of like creating a character for a story, but based on real data and research about your actual customers.

A buyer persona goes way beyond basic facts like age and location. It’s a detailed picture of your customers, helping you understand why they choose to buy (or not buy) from businesses like yours. While it’s technically a fictional character, it represents real patterns we see in actual customers.

Buyer personas are different from simple customer groups because they tell a story. They help us understand our customers as real people with real needs, challenges, and goals. Instead of just looking at dry statistics and demographics, buyer personas bring your customer data to life in a practical and useful way.

The beauty of buyer personas is that they help you make better business decisions. When you truly understand who you’re selling to, it becomes much easier to create marketing messages that actually connect with your audience. And that’s exactly what we’re going to learn how to create in this guide.

Remember – while buyer personas are fictional profiles, they should always be based on real data and insights from your actual customer base. This is what makes them such powerful tools for marketing and business growth.

Why Create a Buyer Persona?

Let me share the key reasons why creating buyer personas is absolutely essential for your business success. Here are the major benefits:

  • Better Marketing ROI – your campaigns become more targeted and effective
  • Improved Product Development – you’ll create products that truly match customer needs
  • More Effective Communication – you’ll speak your customers’ language
  • Higher Conversion Rates – your messaging resonates better with potential customers
  • Stronger Customer Relationships – you understand their needs and pain points better
  • Consistent Team Alignment – everyone in your company understands who they’re serving
  • Smarter Business Decisions – from pricing to features, all choices become more customer-focused
  • More Efficient Resource Use – you’ll know exactly where to focus your efforts

So as you can see, buyer personas aren’t just another marketing buzzword. When you truly understand your customers, every business decision becomes clearer and more focused. Some companies have seen their marketing ROI increase by more than 170% just by implementing well-researched buyer personas!

Now, let’s dive deep into exactly how you can create a buyer persona that works for your business. I’ll break it down into 5 simple steps that anyone can follow, regardless of their experience level.

How to Create a Buyer Persona in 5 Easy Steps

B2B Buyer Persona example

I know what you might be thinking “Creating buyer personas sounds complex and like it requires tons of research and marketing expertise.” But it doesn’t have to be complicated at all!

That’s why I’ve broken down the process into 5 easy-to-follow steps that you can start implementing right away:

Step 1: Research Your Customer

The first step in creating a buyer persona is research. This is where the magic happens and this phase is crucial because it builds the foundation for everything that follows. Without solid research, you’re just making educated guesses.

Research comes in two main categories, and we need to look at both:

Existing Customers

Your current customers are a goldmine of information! Here’s how I recommend gathering data from them:

  • Run customer surveys to understand their needs and experiences
  • Analyze your sales data to spot buying patterns
  • Review customer support interactions
  • Look at website analytics to see how they interact with your content
  • Talk to your sales team – they often have valuable insights about customer behaviors
  • Study your customer feedback and reviews

Potential Customers

Don’t forget about the people who could become your customers. Here’s how to research them:

  • Monitor social media conversations in your industry
  • Join relevant online communities where your potential customers hang out
  • Study market research reports
  • Look at competitor reviews
  • Create focus groups
  • Analyze industry trends and patterns

The key is to gather both quantitative data (numbers and statistics) and qualitative information (opinions and experiences). This combination will give you the most complete picture of your target audience.

A quick pro tip from my experience: Start with your existing customers first. They’ve already chosen to do business with you, so understanding why they made that choice is incredibly valuable information.

Remember to keep your research organized – you’ll need to analyze all this information in the next steps to create your buyer persona.

Need a Tool to Help With Your Research?

While we’re on the topic of research, let me share a tool that I’ve found incredibly helpful for creating buyer personas: UserFeedback.

UserFeedback

It’s the survey plugin I personally recommend for WordPress websites, and here’s why.

When you’re trying to understand your customers, you need a reliable way to collect their feedback. UserFeedback makes this process super simple. What I love most about it is that it comes with ready-to-use buyer persona templates – you can literally install the plugin and start gathering valuable customer insights within minutes.

The best part? You can customize everything to match exactly what you need to know about your customers. Whether you want to use multiple-choice questions, star ratings, or open-ended responses, it’s all there. Plus, you can control exactly when and where your surveys appear on your site to maximize responses.

I especially appreciate how it integrates with Google Analytics through MonsterInsights. This means all your customer feedback data is stored in one place, making it easier to analyze and use for your buyer personas.

If you’re interested in trying it out, you can get started with UserFeedback by choosing the license level that fits your needs.

From there, you can simply edit the pre-made B2b Buyer Persona Survey template to ask the exact questions that matter to your business.

UserFeedback survey templates PRO

Now, let’s move on to the next step.

Step 2: Analyze Your Research Data

Now that you’ve gathered all this valuable information, it’s time to make sense of it all. Let’s break down how to analyze your research data in a way that’s not overwhelming:

First, Look for Patterns

  • Read through all your research and highlight recurring themes
  • Notice what problems or needs keep coming up
  • Pay attention to common behaviors or preferences
  • Spot similar language or phrases your customers use

Group Your Findings

  • Create categories for similar responses
  • Put demographic information together
  • Group common challenges and goals
  • Organize feedback by customer type

Connect the Dots

  • How do different pieces of information relate to each other?
  • What surprising connections do you notice?
  • Which patterns seem most important?
  • What stands out as unique or unexpected?

In my experience, the key is not to get lost in the details. Focus on finding the big-picture patterns that really matter for your business. I like to use a simple spreadsheet to organize everything – nothing fancy is needed!

Remember, you’re not trying to capture every single data point. Instead, you’re looking for the most important trends that will help you understand your customers better.

For more about analyzing customer feedback, check out How to Perform Customer Feedback Analysis (Step-by-Step).

Step 3: Use a Buyer Persona Template

Now that you’ve got all your research organized, it’s time to bring your buyer persona to life! This is actually one of my favorite parts of the process because we get to transform all that data into a clear, usable profile.

Think of a buyer persona template as your character sheet – it helps you organize all the important information about your ideal customer in one place. Here’s what your template should include:

Basic Information

  • A realistic name (this makes your persona feel more real)
  • Job title and role
  • Basic demographics
  • Company details

Personal Details

  • Personal goals
  • Challenges they face
  • Decision-making process
  • Communication preferences
  • Hobbies

Work Life

  • Daily responsibilities
  • Tools they use
  • Industry experience
  • Professional pain points

Using a template helps ensure you don’t miss any important details and keeps your information organized. It also makes it easier to share your buyer persona with your team and keep everyone aligned. Simply fill in your template with all your key findings to create your buyer persona.

Pro Tip: If you don’t want to create your own template from scratch (and honestly, who does?), I recommend checking out Semrush’s free buyer persona template tool. It’s super user-friendly and walks you through the whole process step by step. Plus, it looks really professional when you’re done!

how to create a buyer persona: Semrush template

Step 4: Build Your Marketing Strategy

Now comes the exciting part – putting all your hard work into action! Your buyer persona isn’t just a pretty document to file away but your secret weapon for creating marketing that works. Let me show you how to turn those insights into real marketing wins.

Start With Your Message

Your buyer persona gives you the exact language and tone to use in your marketing. Think about:

  • What problems keep them up at night?
  • What solutions are they looking for?
  • What language do they use to describe their challenges?

Choose Your Channels

Your research should tell you exactly where your ideal customers hang out. Focus your efforts on:

  • Their preferred social media platforms
  • Where do they go for information
  • How they like to communicate with businesses

Create Content That Matters

Use your persona to guide what content you create:

  • Address their specific pain points
  • Answer their common questions
  • Share solutions to their challenges
  • Speak at their level of understanding

Track What Works

Set up ways to measure your success:

  • Monitor engagement rates
  • Track conversion metrics
  • Keep an eye on customer feedback
  • Adjust your strategy based on results

In my experience, the key is to stay flexible. Your first attempts might not hit the mark perfectly, and that’s okay! Use your buyer persona as a guide, but be ready to adjust your strategy based on real-world results.

Step 5: Inform Your Team

If you’re working with others, getting everyone aligned with your buyer persona is crucial for success.

Having your whole team on the same page makes everything run smoother. When everyone understands who your ideal customer is, they can make better decisions in their daily work. Your customer service team will know how to address common concerns, your content writers will use the right tone, and your sales team can refine their pitches to match customer needs.

Remember to keep the conversation going since your team members interact with customers daily and might have valuable insights to add to your persona over time.

Remember, a buyer persona is only as good as how well it’s used. When everyone understands its value and knows how to apply it, you’ll see better results across your entire business.

Buyer Persona Examples

Here are a couple of buyer persona examples I created to give you an idea:

Persona 1:

buyer persona example 1

Basic Information:

  • Name: Rachel Chen
  • Age: 32
  • Location: Austin, TX
  • Income: $65,000/year
  • Occupation: Marketing Manager at an eCommerce startup

 

Bio: Rachel is a millennial professional who balances her marketing career with her passion for lifestyle content creation. She lives in a trendy Austin apartment with her husband Mike and their Instagram-famous French bulldog, Bruno. Her weekdays are spent managing marketing campaigns, while her weekends are dedicated to her growing social media presence and trying out local coffee shops.

Frustrations & Pain Points: “I’m drowning in subscriptions and products that promise to make my life easier but end up adding more complexity. It’s exhausting trying to keep up with trends while maintaining authenticity on social media. And why is it so hard to find products that are both functional AND aesthetic? I need things that look good in photos but actually work in real life!”

Brands She Loves:

  • Apple
  • Lululemon
  • Starbucks
  • Madewell
  • Away
  • Anthropologie
  • Glossier
  • The Container Store

Buying Decision Factors:

  • Heavily influenced by Instagram aesthetic and styling
  • Reads reviews from trusted influencers
  • Values brands with strong visual presence
  • Considers sustainability and ethical practices
  • Price-conscious but willing to invest in quality
  • Makes decisions based on both functionality and aesthetics
  • Often impulse purchases based on social media recommendations

Motivations:

  • Creating a curated, aesthetic lifestyle
  • Building her personal brand
  • Maintaining work-life balance
  • Finding products that enhance productivity and style
  • Growing her social media following
  • Supporting sustainable and ethical brands
  • Discovering and sharing new trends

Main Channels:

  • Instagram (primary platform, 3+ hours daily)
  • TikTok (trend discovery and evening entertainment)
  • Pinterest (planning and inspiration)
  • Spotify (lifestyle and entrepreneur podcasts)
  • YouTube (reviews and lifestyle content)
  • LinkedIn (professional networking)

Persona 2:

buyer persona example 2

Basic Information:

  • Name: David Park
  • Age: 28
  • Location: Seattle, WA
  • Income: $120,000/year
  • Occupation: Senior Software Developer at a tech company

 

 

Bio: David is a self-proclaimed tech enthusiast who built his first computer at age 15. He lives alone in a modern apartment that’s decked out with the latest smart home technology. During the week, he codes for a living, and weekends are split between gaming sessions with his online friends and tinkering with new tech projects. He’s active in several Discord communities and regularly contributes to tech forums. Despite his high income, he’s practical about his purchases, thoroughly researching before investing in new gear.

Frustrations & Pain Points: “There’s always a new ‘must-have’ gadget, but finding honest reviews is getting harder with all the sponsored content out there. I hate when products claim to be ‘revolutionary’ but are just repackaged existing tech. And why do companies keep removing features I actually use?”

Brands He Loves:

  • AMD
  • Discord
  • Steam
  • Razer
  • NVIDIA
  • LG (for monitors)
  • Logitech

Buying Decision Factors:

  • Reads detailed technical specifications
  • Values performance over aesthetics (though RGB is a plus)
  • Checks Reddit threads for real user experiences
  • Watches in-depth YouTube reviews from trusted tech channels
  • Compares multiple products before deciding
  • Willing to pay premium for quality but needs clear technical advantages

Motivations:

  • Staying ahead of tech trends
  • Optimizing his gaming setup
  • Creating the perfect work-from-home environment
  • Building efficient systems
  • Finding clever solutions to technical problems

Main Channels:

  • Reddit (r/buildapc, r/programming, r/pcmasterrace)
  • YouTube (tech reviews and gaming content)
  • Discord (gaming and tech communities)
  • Twitch (follows tech streamers and gaming channels)
  • GitHub (for work and personal projects)

And that’s it.

I hope you liked my guide on how to create a buyer persona from scratch. I’d recommend you also check out:

And remember to follow us on X and Facebook to learn more about marketing and collecting customer feedback online.

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IN THE EVENT THERE ARE ANY CONTRADICTIONS BETWEEN THE TERMS CONTAINED IN THIS WCAG DISCLAIMER AND ANY OTHER TERMS OF SERVICE ON THIS SITE, THEN THE TERMS HEREIN SHALL CONTROL AS TO AN INCONSISTENCIES.

Support

Support for plugins sold and distributed by MonsterInsights, LLC is only available for those who have an active, paid support license.

Support, updates and plugin downloads are granted for one year after the original purchase based on the license that you have purchased. After one year is completed, the purchaser must renew their license in order to continue receiving support, updates, and access to download plugin files for the items purchased.

Support for UserFeedback is provided as long as UserFeedback is actively in development. Should any one of the following occur, MonsterInsights, LLC will no longer be responsible for providing support for UserFeedback:

  1. UserFeedback is no longer actively developed as a viable product under MonsterInsights, LLC.
  2. UserFeedback or the parent company is purchased or bought out by another company.
  3. WordPress is no longer actively developed.

While we attempt to provide the best support possible for our plugins, we do not guarantee that any particular support query can or will be answered to the extent that the inquirer is completely satisfied.

License Holders

Only a license holder is permitted to request support or access support resources. If any attempt is made by another party other than the license holder to access support in a manner not specified, we reserve the right to suspend indefinitely the license key without notice or consent.

Re-posting content from any portion of this site, including support forum and documentation materials, is strictly prohibited. If any attempt is made to re-post content in a manner specified above, we reserve the right to suspend indefinitely the license key without notice or consent.

Sharing or Reselling your license key is not allowed. If we discover a violation of this rule, we reserve the right to immediately suspend the account without notice, indefinitely.

Inactive License
If your license becomes inactive and is otherwise no longer valid, (a) UserFeedback will no longer be obligated to provide you the Services, (b) your account will no longer be accessible by you to download plugin files, install or use addon files, or use licensed features (c) you will immediately stop using Services, and (c) all licenses and other rights granted to you under the Agreement will immediately cease. UserFeedback will not be liable to you or any third party for termination of this Agreement or any termination or suspension of your use of the Services.

YOU ACKNOWLEDGE THAT YOUR CONTENT MAY BE DELETED FROM YOUR ACCOUNT UPON YOUR LICENSE BECOMING INACTIVE. THIS CONTENT CANNOT BE RECOVERED ONCE DELETED. IF YOUR LICENSE IS NOT ACTIVE, USERFEEDBACK WILL NOT STORE CONTENT ON YOUR BEHALF.

Limitation of Liability / Exclusion of Consequential and Related Damages

NEITHER PARTY'S LIABILITY WITH RESPECT TO ANY SINGLE INCIDENT ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL EXCEED THE AMOUNT PAID BY YOU HEREUNDER IN THE 12 MONTHS PRECEDING THE INCIDENT, PROVIDED THAT IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT PAID BY YOU HEREUNDER. THE ABOVE LIMITATIONS WILL APPLY WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY. HOWEVER, THE ABOVE LIMITATIONS WILL NOT LIMIT YOUR PAYMENT OBLIGATIONS UNDER THE “FEES” SECTION OF THE AGREEMENT.

IN NO EVENT WILL EITHER PARTY HAVE ANY LIABILITY TO THE OTHER PARTY FOR ANY LOST PROFITS, REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, COVER OR PUNITIVE DAMAGES, WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING DISCLAIMER WILL NOT APPLY TO THE EXTENT PROHIBITED BY LAW.

THE FOREGOING LIMITATIONS SHALL ALSO APPLY WITH RESPECT TO ANY DAMAGES INCURRED BY REASON OF ANY CONTENT OR SERVICES PROVIDED ON ANY THIRD PARTY SITES OR OTHERWISE PROVIDED BY ANY THIRD PARTIES OTHER THAN UserFeedback AND RECEIVED BY YOU THROUGH OR ADVERTISED ON THE SITE OR RECEIVED BY YOU ON ANY THIRD PARTY SITES. YOU ALSO AGREE THAT UserFeedback WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS THE RESULT OF ANY INTERACTIONS OR DEALINGS WITH ADVERTISERS OR AS THE RESULT OF THE PRESENCE OF SUCH ADVERTISERS ON THE SITE.

UserFeedback reserves the right to modify, suspend or discontinue the Site and/or Services, or any portion thereof, with or without notice at any time and for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. UserFeedback shall have no liability whatsoever for any damages, liabilities, losses or any other consequences that you may incur as a result of any such modification, suspension or discontinuance.

Indemnity

You agree to indemnify, defend, and hold harmless UserFeedback, and its subsidiaries, affiliates, co-branders, all third-party advertisers, technology providers, service providers or other partners, and each of their respective officers, directors, agents, shareholders, employees and representatives, from and against any third party claim, demand, loss, damage, cost, or liability (including, reasonable attorneys' fees) arising out of or relating to this Agreement or the Site, including but not limited to in relation to: (a) your use, non-use or misuse of, or connection to the Site, the Services and any Content, including without limitation your Content and any third party Content, forming part of the Site; (b) your breach or alleged breach of this Agreement; and (c) your violation of any rights, including intellectual property rights, of a third party. UserFeedback reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify UserFeedback and you agree to cooperate with UserFeedback's defense of these claims. You agree not to settle any matter without the prior written consent of UserFeedback. UserFeedback will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

Cancellation and Termination

If you wish to cancel your Subscription, you can do so by logging into your account and proceeding with this option through the billing section menu. If you are unable to find this option within the billing section or if you have questions or need assistance, please contact Support and they can assist you with the cancellation process. You will remain liable for all charges accrued on your account up to the time that you downgrade or cancel your Subscription, including full monthly fees for the month in which you cancelled, provided however that if you cancel your Subscription within the first fourteen (14) days of opening your UserFeedback Account, you will receive a refund of your Subscription fee.

Upon cancellation of your Subscription, UserFeedback is under no obligation to maintain or store your account information or Content. UserFeedback may, at its option, either delete your information and Content immediately or retain it (in full or in part) in accordance with UserFeedback’s processes and practices.

UserFeedback reserves the right at any time, and without cost, charge or liability, to terminate this Agreement at its sole discretion for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. In addition, UserFeedback may, in its sole discretion, at any time, temporarily or permanently suspend access to your account, Subscription or Services for any violation or suspected violation of this Agreement. UserFeedback also reserves the right to deny access to anyone, including, but not limited to those users who use proxy servers and/or IP addresses residing in certain geographical areas outside of Canada and the United States. UserFeedback reserves the right to terminate any portion of the Site at any time, for any reason, with or without notice.

Automatic Renewal

Unless you notify MonsterInsights, LLC before the end of the applicable subscription period that you want to cancel your renewal, your subscription will automatically renew and you authorize us to collect the then-applicable annual or monthly subscription for such Renewal using any credit card or other payment medium we have on record for you. A subscription can be cancelled at any time in the My Account and Billing section of your dashboard.

Refund Policy

The UserFeedback no-risk money back guarantee offers that, if at any time within the first 14 days of opening your paid Account you decide that UserFeedback is not for you, then just let our awesome support team know (we make it easy!).

We will stop your Subscription and issue you a refund. Your request for a cancellation must be received within 24 business hours of the 14 days of the date and time of opening your paid Account. While some refunds may be instant, refund credit can take up to 5 - 10 business days to show up in your credit card statement.

If adequate notice is not received and your credit card is subsequently charged, you will not receive a refund.

Free trial accounts and renewals are not eligible for refunds.

Discount Policy

On occasion, UserFeedback may offer purchase incentives in the form of subscription discount codes. Discount codes are applied on an introductory basis, meaning that are only applied for the first term of the subscription selected. Discount codes do not perpetuate with the life of the subscription. After your initial term has passed, subscriptions will be charged the regular price.

Agreement to Governing Law and Jurisdiction

If there is any dispute between you and UserFeedback about or involving this Agreement, the Site or the Services, you hereby agree that the dispute shall be governed by and construed in accordance with the laws of the state of Florida, without regard to its conflict of law provisions. You hereby agree to submit to the exclusive jurisdiction of the courts in West Palm Beach, Palm Beach County, Florida, with respect to any claim, proceeding or action relating to or otherwise arising out of this Agreement, the Site or the Services, howsoever arising, provided always that UserFeedback may seek and obtain injunctive relief in any jurisdiction.

Severability

If any portion of this Agreement is deemed unlawful, void or unenforceable by any arbitrator or court of competent jurisdiction, this Agreement as a whole shall not be deemed unlawful, void or unenforceable, but only that portion of this Agreement that is unlawful, void or unenforceable shall be stricken from this Agreement.

Legal Remedies

You agree that this Agreement is specifically enforceable by injunctive relief and other equitable remedies without proof of monetary damages.

You agree that if UserFeedback does not exercise or enforce any legal right or remedy which is contained in the Agreement (or which UserFeedback has the benefit of under any applicable law), this will not be taken to be a formal waiver of UserFeedback’s rights and that those rights or remedies will still be available to UserFeedback.

Surviving Provisions

The sections of “Submission of Content”, “Intellectual Property Rights”, “Confidential Information”, “Disclaimer of Warranties”, “Third Party Sites and Content”, “Limitation of Liability/Exclusion of Consequential and Related Damages”, “Indemnity” and “Agreement to Governing Law and Jurisdiction”, “Severability”, “Legal Remedies”, and any other provisions that by their nature are intended to survive will survive any actual or purported termination of your account or termination or expiration of this Agreement and shall continue in full force and effect.

Manner of Giving Notice

Except as otherwise specified in this Agreement, all notices, permissions and approvals hereunder shall be in writing and shall be deemed to have been given upon: (i) personal delivery, (ii) the second business day after mailing, (iii) the second business day after sending by confirmed facsimile, or (iv) the first business day after sending by email. Billing-related notices to you shall be addressed to the relevant billing contact designated by you. All other notices to you shall be addressed to the relevant contact designated by you.

Miscellaneous
NPS is a registered trademark, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

For any questions, feel free to reach out at 561-408-1057

Privacy Policy

Your privacy is very important to us. At UserFeedback we have a few fundamental principles that we follow:

Monster Insights LLC (“UserFeedback”) operates several websites including UserFeedback.com. It is UserFeedback’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, UserFeedback collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. UserFeedback’s purpose in collecting non-personally identifying information is to better understand how UserFeedback’s visitors use its website. From time to time, UserFeedback may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

UserFeedback also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. UserFeedback only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to UserFeedback’s websites choose to interact with UserFeedback in ways that require UserFeedback to gather personally-identifying information. The amount and type of information that UserFeedback gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive UserFeedback updates via email, we collect their emails. In each case, UserFeedback collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with UserFeedback. UserFeedback does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

UserFeedback may collect statistics about the behavior of visitors to its websites. For instance, UserFeedback may monitor the most popular pages on the UserFeedback.com site or use spam screened by the Akismet service and/or Google reCAPTCHA to help identify spam. UserFeedback may display this information publicly or provide it to others. However, UserFeedback does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

UserFeedback discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on UserFeedback’s behalf or to provide services available at UserFeedback’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using UserFeedback’s websites, you consent to the transfer of such information to them. UserFeedback will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, UserFeedback discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when UserFeedback believes in good faith that disclosure is reasonably necessary to protect the property or rights of UserFeedback, third parties or the public at large. If you are a registered user of an UserFeedback website and have supplied your email address, UserFeedback may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with UserFeedback and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. UserFeedback takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. UserFeedback uses cookies to help UserFeedback identify and track visitors, their usage of UserFeedback website, and their website access preferences. UserFeedback visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using UserFeedback’s websites, with the drawback that certain features of UserFeedback’s websites may not function properly without the aid of cookies.

Business Transfers

If UserFeedback, or substantially all of its assets were acquired, or in the unlikely event that UserFeedback goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of UserFeedback may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by UserFeedback and does not cover the use of cookies by any advertisers.

Comments

Comments and other content submitted to Akismet anti-spam service and/or Google reCAPTCHA are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, UserFeedback may change its Privacy Policy from time to time, and in UserFeedback’s sole discretion. UserFeedback encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.