How to Create a Website Feedback Survey (Plus Examples)

Are you ever curious about what visitors really think of your website? Creating a website feedback survey is a fantastic way to discover that!

Gathering feedback helps you make your website easier to navigate and reduce bounce rates. Plus, when your site meets your visitors’ needs, you’re more likely to see an increase in revenue.

In this article, I’ll cover why these surveys are so helpful, share some great questions to ask your visitors, and walk you through the best way to set one up on WordPress.

Ready to get started? Let’s dive in!

Why Run a Website Feedback Survey?

Running a website feedback survey can be a game-changer for understanding your audience.

By asking your visitors for their opinions, you get a clear picture of how they perceive your site. This can lead to meaningful improvements and a better overall user experience.

Here are some good reasons to include a website feedback survey:

Improve User Experience: Feedback helps identify areas where users struggle, allowing you to make necessary adjustments to improve usability.
Lower Bounce Rates: Understanding why visitors leave your site quickly can help you address those issues and keep them engaged longer.
Refine Website Content: Understanding which content resonates with visitors can help you create more of what they love.
Gather Website Design Feedback: Honest opinions about your site’s design can guide you in making aesthetic and functional changes.
Increase Visitor Engagement: By listening to visitors, you can create a more personalized experience, keeping them engaged and coming back for more.
Boost Conversion Rates: When your site meets user expectations, the likelihood of turning visitors into customers increases.

By now, you can see how valuable a website feedback survey can be. Next, let’s discuss some great questions you can ask your visitors to get the most out of your survey.

17 Great Website Feedback Survey Questions

Crafting the right questions for your website feedback survey is crucial to getting the insights you need. Trust me, asking the wrong questions won’t provide great feedback.

Here are some great questions to consider, along with suggestions on where to place them:

How did you hear about us? (Ask on the homepage or landing page)
Did you find the information you were looking for on this page? (Place on landing pages or product pages)
What’s the one thing missing from this page? (Ideal for high-exit pages or product pages)
How easy was it to complete your purchase? (Best for success pages or post-purchase pages)
Were you looking for anything today that you couldn’t find? (Include on high-exit pages)
What could we have done better? (Great for cancellation, downgrade, or churn pages)
Was there anything specifically that made you cancel? (Use on cancellation, downgrade, or churn pages)
How likely are you to recommend our website to a friend? (Homepage or through follow-up emails)
Is there anything missing on this page? (Add to landing pages or at the bottom of content)
Are you having trouble finding anything? (Good for the homepage or search results page)
How easy was it to use our website? Did you have any problems? (Place this at the bottom of key pages or in follow-up emails)
What feature would you like us to add next? (Include on product pages or user dashboard)
On a scale of 1 to 10, how satisfied are you with your overall experience on our website? (Homepage or after completing a key action)
How likely are you to return to our website in the future? (1 being not likely, 10 being very likely) (Ask on exit-intent popups or success pages)
How easy was it to navigate our website? (1 being very difficult, 10 being very easy) (Use on high-exit pages or after checkout)
How would you rate the design of our website? (1 being poor, 10 being excellent) (Gather responses from landing pages or product pages)
How likely are you to recommend our products/services to a friend or colleague? (Net Promoter Score style; 1 being not likely, 10 being very likely) (Ask after purchase or in follow-up emails)

By considering the placement and context of each question, you ensure that you’re gathering the most relevant feedback possible.

Now that you have a list of powerful questions let’s move on to setting up your website feedback survey on WordPress to make it all come to life!

How to Create a Website Feedback Survey

Now that we’ve explored why and what to ask in your website feedback survey, let’s dive into setting one up.

For this tutorial, we’ll use UserFeedback, the best user feedback WordPress plugin famous for its user-friendliness and robust features.

UserFeedback is perfect if you’re looking for a straightforward way to gather insights from your visitors. It offers a range of pre-set questions to get you started, and you can always tailor these or craft your own based on your unique needs.

Here’s what makes UserFeedback a top choice:

Unlimited Surveys and Responses: Create as many surveys as you want with no restrictions on questions or responses.
Ready-Made Surveys: Don’t know where to start? Use the provided templates to kickstart your feedback collection.
Customizable Design: Ensure your surveys match your website’s branding by tweaking colors and adding your logo.
Conditional Logic: Make your survey dynamic with questions that change based on user responses, providing a personalized touch.
Versatile Question Types: Choose from a variety of formats like open-ended questions, multiple choice, star ratings, and email collection.
Control Over Visibility: Decide when and to whom your surveys appear so you’re always reaching the right audience.
Integration and Reporting: Integrate with Google Analytics and get easy-to-read reports while keeping all feedback securely stored.

To begin using UserFeedback, first purchase the plugin at a level that fits your website’s needs or try the unlimited free version to explore its functionalities.

After signing up, visit your UserFeedback account and navigate to the Downloads tab to get the plugin file:

Next, head to your WordPress dashboard. In the left-hand menu, click on Plugins and then select Add New.

Click the Upload Plugin button and locate the UserFeedback file you’ve downloaded.

Once you’ve uploaded the file, click the Install Now button and wait for the installation to complete.

When the process is finished, click the Activate Plugin button to enable UserFeedback on your site.

Upon activation, you’ll see a setup guide. Click the Start button to begin configuring the plugin:

In the next sections, I’ll guide you through setting up the plugin and creating your first survey.

Step 1: Build Your First Survey

To kick things off, you’ll start by creating your first survey with UserFeedback.

This initial setup doesn’t need to be perfect; you’ll have the opportunity to make changes later on.

You’ll find several pre-made questions available to help you get started.

For now, focus on setting up the basics and click the Next Step button at the bottom of the page to continue.

Step 2: Enable Features

Once you’ve moved on, you’ll see a range of features that you can activate, depending on the type of UserFeedback license you got.

At this stage, review the list of available features carefully.

Toggle on any features you’d like to use. If your license allows, you may choose to enable all available features by switching them on.

Step 3: Customize Your Notifications

Now, it’s time to set up how you wish to receive notifications about survey responses.

Specify the email address where you’d like to receive updates about the results.

Consider whether you’d like to receive important announcements from the UserFeedback team.

You also have the option to help them enhance the tool by allowing the collection of usage data.

Once you’ve configured these settings, you can proceed with publishing your survey. However, your survey won’t go live right away, so you still have time to make further edits.

Step 4: Publish

This step involves applying all the selected features and settings to finalize your survey.

Once everything is set, click the Exit to Dashboard button to return to the main UserFeedback area, where your survey will be saved.

Step 5: Edit Your Website Survey

Here’s where the real customization begins and where it gets fun.

Head over to your WordPress admin dashboard and navigate to UserFeedback, followed by Surveys.

Hover over your survey’s name and click the Edit link that appears:

On the editing screen, you can refine your survey by modifying questions, adding new ones, updating the completion message, and tweaking the thank you note.

Consider the questions I shared above. Which ones would you like to add that fit with the parts of your website you’re placing the survey on?

Remember to play around with the different question types, too.

Depending on your UserFeedback license, you have options such as open-ended questions, rating scales, radio buttons, and plenty more.

If you click preview, you’ll see what your survey will look like:

You can also edit the colors and layout of your website feedback survey:

You can decide whether or not the question is required under the Settings tab:

After you’ve completed editing your survey, scroll down and click Next Step to continue.

You’ll arrive at the Settings page, where you can fully customize your survey.

Begin by looking at the available tracking options.

If you’re using MonsterInsights, you can choose to enable Google Analytics tracking, which I suggest keeping on for useful insights.

In the Targeting section, decide where and when your survey will appear on your site. You can set it to display on specific pages or devices, ensuring it effectively reaches the right audience.

Next, in the Behavior section, configure when and how your survey is presented to visitors:

After you’ve set these preferences, click Next Step again to proceed.

On the Notifications screen, decide if you want an email notification each time your survey gets a response:

Move on to the Publish page.

Your survey is set to go live later by default. If you want it to go live immediately, simply toggle off the Schedule for Later option.

When you’re satisfied with all the settings, click Save and Schedule.

For additional personalization, head over to UserFeedback » Settings » Widget in your dashboard.

Here, you can adjust aspects like the position, font, and style of your survey, fine-tuning its appearance to better fit your site.

By completing these steps, your website feedback survey will be live on your WordPress site, ready to gather great user insights.

And that’s it!

I hope you liked this article and tutorial on how to create a website feedback survey. To learn more about creating good surveys, check out:

Not using UserFeedback yet? What are you waiting for?

And don’t forget to follow us on X and Facebook to learn more about collecting user feedback online.

How to Create a Website Feedback Survey (Plus Examples)

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