65+ Website Usability Survey Questions (For Great Feedback)

65+ Website Usability Survey Questions (For Great Feedback)

Last updated on Oct 30, 2024 by Josephine Remo | Reader Disclosure Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Do you want to craft great website usability survey questions to gather helpful feedback? You’re in the right spot!

Website usability surveys are super important for understanding how visitors interact with your site. They help you pinpoint what works well and what needs improvement, ensuring your website is user-friendly and effective.

In this article, I’ll show you some excellent website usability survey questions that will help you collect meaningful feedback to set up your website and business for success!

But first, let’s look at why website usability surveys are handy.

The Benefits of Website Usability Surveys

Website usability surveys are a powerful tool for enhancing the user experience of your website. They provide direct feedback from your visitors, offering invaluable insights into their experiences and perceptions.

Here are some of the key benefits of conducting website usability surveys:

  • Improved User Experience: By understanding what users like and dislike about your website, you can make targeted improvements. This will lead to happier visitors and better engagement levels.
  • Identifying Pain Points: Surveys help pinpoint specific areas where users have difficulties, such as navigation issues, confusing content, or broken links. Knowing these pain points allows you to fix them.
  • Informed Design Decisions: With feedback from users, you can make informed decisions about your website’s layout and design.
  • Boosted Conversion Rates: A user-friendly website will more likely convert visitors into customers. It allows you to streamline the customer journey and increase conversions.
  • Enhanced Customer Satisfaction: When users see that their feedback matters, they become more satisfied and loyal. This can result in repeat visits and positive word-of-mouth referrals.
  • Keeping Up with Trends: User preferences change over time. Regular surveys allow you to stay updated on these changes, ensuring your website stays relevant and meets user expectations.

With feedback from website usability surveys, you can make your site more attractive, easy to use, and better at meeting user needs. This helps you stay ahead of the competition and boost conversions.

Next, I’ll share the best questions to ask in your website usability survey.

65+ Website Usability Survey Questions

Website Usability Survey Questions to ask users

The key to getting helpful feedback is to ask the right questions in your website usability survey. Good questions will help you understand what users really think about your site and what you can do to improve it.

If there’s something specific you want to learn more about—like how users feel about your website’s design or how easy it is to navigate—asking targeted questions is the way to go.

That’s why I’ve organized this guide into easy-to-digest categories:

  1. General Website Usability Survey Questions
  2. Website Design Questions
  3. Website Navigation Questions
  4. Content Questions
  5. Accessibility Questions

1. General Website Usability Survey Questions

Starting or ending your survey with general questions will help you understand users’ overall experiences and gather insights into their likes, dislikes, and needs.

Here’s a list of questions to consider:

  1. What aspects of the website did you enjoy the most?
  2. What was the most frustrating part of using the website?
  3. What challenges did you face while navigating the website?
  4. How easy was it to find the information you needed?
  5. Did you run into any problems while using the website? If yes, please describe.
  6. How did you feel about the website’s overall design and appearance?
  7. Were any features confusing or hard to understand?
  8. Were there any obstacles that made it hard to complete tasks on the site?
  9. What features do you think are missing that would have improved your experience?
  10. Overall, how would you rate your experience with our website?
  11. Finally, how likely are you to visit our website again?

2. Website Design Questions

Understanding what users think about your website design is another key area you want to study.

Asking the right questions about design can reveal how well your site’s visual elements and interface work for users. These questions aim to understand users’ initial impressions, ease of use, and preferences regarding how your website looks and feels.

Here are some key questions to consider:

  1. What was your initial impression of our company from the website?
  2. What do the colors of our website make you think of?
  3. How did you feel about the website’s design?
  4. Is there anything on the website that you find confusing?
  5. How would you rate the design of our website on a scale from 1 to 5?
  6. How would you rate the website’s color scheme?
  7. Could you easily tell links apart from other content?
  8. Did you find the images helpful and relevant?
  9. How does this website’s design compare to our competitors’ sites?
  10. Did you have any trouble finding buttons on the website?
  11. Do you like the website’s color scheme?
  12. Do the images on the website help communicate the content effectively?

Good website navigation is critical to a seamless user experience.

Focusing your survey on website navigation can help you learn how effectively users can explore your site and locate what they need. This understanding is important for converting visitors into happy customers.

Here are some important questions to help assess your site’s navigation:

  1. Does the menu and navigation feel intuitive to you?
  2. Was it easy for you to navigate this website?
  3. Did all the links work as you expected when you clicked them?
  4. Were the navigation elements easy to see and clearly labeled?
  5. Were you able to quickly find information using the menu?
  6. Could you reach the page you wanted easily?
  7. Did the search box give accurate results for your queries?
  8. Were there parts of the site where you felt lost due to unclear menus or navigation?
  9. Was it simple to return to a previous page?
  10. Did you experience any difficulty finding a product or service?
  11. Do you think this product or service fits in the category it’s listed under?
  12. How easy is the website interface to navigate on a scale of 1-5? Why do you give it this score?
  13. Was there anything you tried to find on the website but couldn’t?
  14. Could you easily find our [pricing, contact, demo, product, etc.] page?

4. Content Questions

Content plays an important part in your website’s success. It includes all text, videos, and images that need to engage and inform users, guiding them to take action.

Great content looks good and delivers value by being relevant and easy to understand, and it’s important to know whether or not you’re providing the right content.

Consider asking some of the following questions:

  1. Were you able to find the information you needed?
  2. Was the content easy to understand at first glance?
  3. Was the content presented in the right format, such as text, video, or images?
  4. Did you find the content on the website relevant to your needs?
  5. Was the content free of spelling and grammar errors?
  6. Did the content provide enough detail when explaining topics?
  7. Is there anything you do not understand on the page?
  8. How would you rate the helpfulness of this page on a scale from 1 to 5? Why do you give it this score?
  9. Are you missing any information?
  10. Was the formatting of the content consistent across all pages?
  11. Was the audio content clear and easy to hear?
  12. Was the speed of the audio suitable for understanding?
  13. Did the videos have all the necessary playback controls?
  14. Could you tell what the video was about from the description?
  15. How would you rate the clarity of the content on a scale from 1 to 10?

5. Accessibility Questions

Good accessibility ensures that all users, including those with disabilities, can easily use your site. By focusing our survey on accessibility, you can identify barriers preventing users from engaging with your content or completing tasks.

These questions aim to learn how accessible your website is:

  1. Did the website offer accessibility functions, such as changing the background color or resizing the font?
  2. Was the text on the site easy to read?
  3. Did the website or file downloads take a long time to load?
  4. Could you navigate the site using just a keyboard?
  5. Were you able to move around the page even if you couldn’t distinguish specific colors?
  6. Was it simple to move from one page to another?
  7. Is the wording of the content clear and understandable?
  8. Does every non-text element (like images and videos) have text or meaningful description?
  9. Are there closed captions and transcripts available for important video content?
  10. Are the captions and transcripts in sync with the videos?
  11. How would you rate the website’s loading time in your browser?
  12. Could you view all of the website’s text, design elements, and images?
  13. How would you rate the overall performance of the website?

Bonus: Follow-up Questions

Usability surveys are typically brief, capturing just a snapshot of user experiences.

To investigate user feedback more deeply, consider emailing a few follow-up questions after users have tested your website.

Engaged users may be eager to share more detailed insights that can help you make improvements.

Here are some follow-up questions you can ask:

  1. Do you have any other thoughts or comments about the website you’d like to share?
  2. What improvements or changes would you suggest as a top priority for our website?
  3. What parts of the website do you like the most and think we should not change?

Tips For Asking Website Usability Survey Questions

Having worked with user experience and user feedback for years, I’ve learned some important do’s and don’ts when crafting good website usability survey questions.

Getting valuable feedback is all about asking the right questions, and here are some personal tips to help you out:

  • Keep It Simple: Make sure your questions are straightforward to understand. Avoid any confusing technical terms or jargon.
  • Mix in Open-Ended Questions: While specific questions are great, don’t shy away from open-ended ones. They invite users to share detailed feedback and insights you might not have considered.
  • Narrow Your Scope: Concentrate on the critical aspects of usability, such as navigation and design. From my experience, this keeps the survey focused and ensures you gather the most valuable data.
  • Keep It Short: Your survey will get more responses if it feels quick and easy to complete. Stick to the essential questions to improve completion rates.
  • Test Before You Send: I’ve found that piloting your survey on a small group first provides feedback that helps refine your questions. This step will save you a lot of hassle down the line.
  • Encourage Honesty: Let your users know their feedback is valuable and will directly contribute to improvements. This assurance often leads to more open and honest responses.

Following these tips will help you gather insights that genuinely help you enhance your website’s usability.

Best Tool For Running a Website Usability Survey

If you’re looking for an effective way to run website usability surveys, UserFeedback is the best tool. This top-rated WordPress feedback plugin is loaded with features that make it easy to gather genuine insights from your visitors.

UserFeedback

UserFeedback is incredibly user-friendly. It offers pre-made survey questions and allows you to create custom questions tailored to your needs. You can even get started for free.

Here are some of its standout features:

  • Unlimited Surveys: You can create as many surveys as you like, and the number of questions or responses is unlimited.
  • Pre-Made Survey Templates: It provides ready-to-use templates for those uncertain about what to ask.
  • Conditional Logic: Customize the flow of your surveys based on user responses, ensuring relevant questions are asked.
  • Customizable Appearance: Match the survey’s look to your brand by adjusting colors and adding your logo.
  • Variety of Question Types: Use long answers, multiple choice, star ratings, and even collect emails to get diverse feedback.
  • Targeted Surveys: Control when and where your surveys appear and select who gets to see them.
  • Analytics and Reporting: Integrate with Google Analytics through MonsterInsights and enjoy easy-to-read reports.

These features make UserFeedback an awesome solution for collecting meaningful feedback, helping you improve your website based on real user experiences.

Get started with UserFeedback today!

That wraps up this guide on website usability survey questions. I hope you found the questions and tips helpful in creating your survey.

If you liked this article, I’m sure you’ll also like:

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NEITHER PARTY'S LIABILITY WITH RESPECT TO ANY SINGLE INCIDENT ARISING OUT OF OR RELATED TO THIS AGREEMENT WILL EXCEED THE AMOUNT PAID BY YOU HEREUNDER IN THE 12 MONTHS PRECEDING THE INCIDENT, PROVIDED THAT IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT PAID BY YOU HEREUNDER. THE ABOVE LIMITATIONS WILL APPLY WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY. HOWEVER, THE ABOVE LIMITATIONS WILL NOT LIMIT YOUR PAYMENT OBLIGATIONS UNDER THE “FEES” SECTION OF THE AGREEMENT.

IN NO EVENT WILL EITHER PARTY HAVE ANY LIABILITY TO THE OTHER PARTY FOR ANY LOST PROFITS, REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, COVER OR PUNITIVE DAMAGES, WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING DISCLAIMER WILL NOT APPLY TO THE EXTENT PROHIBITED BY LAW.

THE FOREGOING LIMITATIONS SHALL ALSO APPLY WITH RESPECT TO ANY DAMAGES INCURRED BY REASON OF ANY CONTENT OR SERVICES PROVIDED ON ANY THIRD PARTY SITES OR OTHERWISE PROVIDED BY ANY THIRD PARTIES OTHER THAN UserFeedback AND RECEIVED BY YOU THROUGH OR ADVERTISED ON THE SITE OR RECEIVED BY YOU ON ANY THIRD PARTY SITES. YOU ALSO AGREE THAT UserFeedback WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS THE RESULT OF ANY INTERACTIONS OR DEALINGS WITH ADVERTISERS OR AS THE RESULT OF THE PRESENCE OF SUCH ADVERTISERS ON THE SITE.

UserFeedback reserves the right to modify, suspend or discontinue the Site and/or Services, or any portion thereof, with or without notice at any time and for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. UserFeedback shall have no liability whatsoever for any damages, liabilities, losses or any other consequences that you may incur as a result of any such modification, suspension or discontinuance.

Indemnity

You agree to indemnify, defend, and hold harmless UserFeedback, and its subsidiaries, affiliates, co-branders, all third-party advertisers, technology providers, service providers or other partners, and each of their respective officers, directors, agents, shareholders, employees and representatives, from and against any third party claim, demand, loss, damage, cost, or liability (including, reasonable attorneys' fees) arising out of or relating to this Agreement or the Site, including but not limited to in relation to: (a) your use, non-use or misuse of, or connection to the Site, the Services and any Content, including without limitation your Content and any third party Content, forming part of the Site; (b) your breach or alleged breach of this Agreement; and (c) your violation of any rights, including intellectual property rights, of a third party. UserFeedback reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify UserFeedback and you agree to cooperate with UserFeedback's defense of these claims. You agree not to settle any matter without the prior written consent of UserFeedback. UserFeedback will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

Cancellation and Termination

If you wish to cancel your Subscription, you can do so by logging into your account and proceeding with this option through the billing section menu. If you are unable to find this option within the billing section or if you have questions or need assistance, please contact Support and they can assist you with the cancellation process. You will remain liable for all charges accrued on your account up to the time that you downgrade or cancel your Subscription, including full monthly fees for the month in which you cancelled, provided however that if you cancel your Subscription within the first fourteen (14) days of opening your UserFeedback Account, you will receive a refund of your Subscription fee.

Upon cancellation of your Subscription, UserFeedback is under no obligation to maintain or store your account information or Content. UserFeedback may, at its option, either delete your information and Content immediately or retain it (in full or in part) in accordance with UserFeedback’s processes and practices.

UserFeedback reserves the right at any time, and without cost, charge or liability, to terminate this Agreement at its sole discretion for any reason, including, but not limited to, a failure to comply with the terms of this Agreement. In addition, UserFeedback may, in its sole discretion, at any time, temporarily or permanently suspend access to your account, Subscription or Services for any violation or suspected violation of this Agreement. UserFeedback also reserves the right to deny access to anyone, including, but not limited to those users who use proxy servers and/or IP addresses residing in certain geographical areas outside of Canada and the United States. UserFeedback reserves the right to terminate any portion of the Site at any time, for any reason, with or without notice.

Automatic Renewal

Unless you notify MonsterInsights, LLC before the end of the applicable subscription period that you want to cancel your renewal, your subscription will automatically renew and you authorize us to collect the then-applicable annual or monthly subscription for such Renewal using any credit card or other payment medium we have on record for you. A subscription can be cancelled at any time in the My Account and Billing section of your dashboard.

Refund Policy

The UserFeedback no-risk money back guarantee offers that, if at any time within the first 14 days of opening your paid Account you decide that UserFeedback is not for you, then just let our awesome support team know (we make it easy!).

We will stop your Subscription and issue you a refund. Your request for a cancellation must be received within 24 business hours of the 14 days of the date and time of opening your paid Account. While some refunds may be instant, refund credit can take up to 5 - 10 business days to show up in your credit card statement.

If adequate notice is not received and your credit card is subsequently charged, you will not receive a refund.

Free trial accounts and renewals are not eligible for refunds.

Discount Policy

On occasion, UserFeedback may offer purchase incentives in the form of subscription discount codes. Discount codes are applied on an introductory basis, meaning that are only applied for the first term of the subscription selected. Discount codes do not perpetuate with the life of the subscription. After your initial term has passed, subscriptions will be charged the regular price.

Agreement to Governing Law and Jurisdiction

If there is any dispute between you and UserFeedback about or involving this Agreement, the Site or the Services, you hereby agree that the dispute shall be governed by and construed in accordance with the laws of the state of Florida, without regard to its conflict of law provisions. You hereby agree to submit to the exclusive jurisdiction of the courts in West Palm Beach, Palm Beach County, Florida, with respect to any claim, proceeding or action relating to or otherwise arising out of this Agreement, the Site or the Services, howsoever arising, provided always that UserFeedback may seek and obtain injunctive relief in any jurisdiction.

Severability

If any portion of this Agreement is deemed unlawful, void or unenforceable by any arbitrator or court of competent jurisdiction, this Agreement as a whole shall not be deemed unlawful, void or unenforceable, but only that portion of this Agreement that is unlawful, void or unenforceable shall be stricken from this Agreement.

Legal Remedies

You agree that this Agreement is specifically enforceable by injunctive relief and other equitable remedies without proof of monetary damages.

You agree that if UserFeedback does not exercise or enforce any legal right or remedy which is contained in the Agreement (or which UserFeedback has the benefit of under any applicable law), this will not be taken to be a formal waiver of UserFeedback’s rights and that those rights or remedies will still be available to UserFeedback.

Surviving Provisions

The sections of “Submission of Content”, “Intellectual Property Rights”, “Confidential Information”, “Disclaimer of Warranties”, “Third Party Sites and Content”, “Limitation of Liability/Exclusion of Consequential and Related Damages”, “Indemnity” and “Agreement to Governing Law and Jurisdiction”, “Severability”, “Legal Remedies”, and any other provisions that by their nature are intended to survive will survive any actual or purported termination of your account or termination or expiration of this Agreement and shall continue in full force and effect.

Manner of Giving Notice

Except as otherwise specified in this Agreement, all notices, permissions and approvals hereunder shall be in writing and shall be deemed to have been given upon: (i) personal delivery, (ii) the second business day after mailing, (iii) the second business day after sending by confirmed facsimile, or (iv) the first business day after sending by email. Billing-related notices to you shall be addressed to the relevant billing contact designated by you. All other notices to you shall be addressed to the relevant contact designated by you.

Miscellaneous
NPS is a registered trademark, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

For any questions, feel free to reach out at 561-408-1057

Privacy Policy

Your privacy is very important to us. At UserFeedback we have a few fundamental principles that we follow:

Monster Insights LLC (“UserFeedback”) operates several websites including UserFeedback.com. It is UserFeedback’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, UserFeedback collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. UserFeedback’s purpose in collecting non-personally identifying information is to better understand how UserFeedback’s visitors use its website. From time to time, UserFeedback may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

UserFeedback also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. UserFeedback only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to UserFeedback’s websites choose to interact with UserFeedback in ways that require UserFeedback to gather personally-identifying information. The amount and type of information that UserFeedback gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive UserFeedback updates via email, we collect their emails. In each case, UserFeedback collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with UserFeedback. UserFeedback does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

UserFeedback may collect statistics about the behavior of visitors to its websites. For instance, UserFeedback may monitor the most popular pages on the UserFeedback.com site or use spam screened by the Akismet service and/or Google reCAPTCHA to help identify spam. UserFeedback may display this information publicly or provide it to others. However, UserFeedback does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

UserFeedback discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on UserFeedback’s behalf or to provide services available at UserFeedback’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using UserFeedback’s websites, you consent to the transfer of such information to them. UserFeedback will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, UserFeedback discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when UserFeedback believes in good faith that disclosure is reasonably necessary to protect the property or rights of UserFeedback, third parties or the public at large. If you are a registered user of an UserFeedback website and have supplied your email address, UserFeedback may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with UserFeedback and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. UserFeedback takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. UserFeedback uses cookies to help UserFeedback identify and track visitors, their usage of UserFeedback website, and their website access preferences. UserFeedback visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using UserFeedback’s websites, with the drawback that certain features of UserFeedback’s websites may not function properly without the aid of cookies.

Business Transfers

If UserFeedback, or substantially all of its assets were acquired, or in the unlikely event that UserFeedback goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of UserFeedback may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by UserFeedback and does not cover the use of cookies by any advertisers.

Comments

Comments and other content submitted to Akismet anti-spam service and/or Google reCAPTCHA are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, UserFeedback may change its Privacy Policy from time to time, and in UserFeedback’s sole discretion. UserFeedback encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.